About Us

Name : Dr. Gautam Dutta

Specialization : Marketing

Designation : Professor
HOD(Marketing)

Email : gautam@iift.edu

Qualification

  • Ph.D., Indian Institute of Technology,  MBA, B.E (Mechanical) 
  • GCPCL, Harvard Business School

Areas of Interest / Specialization

  • Functional Area: International Marketing management and Strategy, Cross border trade,  Entrepreneurship , Small business management and SME  internationalization
  • Domain Area: Internationalisation, International Market Selection, Entry strategy for international business, strategic positioning of marketing mix in international market. Entrepreneurship development , SME Development, International Marketing of handicraft products, Cross border trade with Bangladesh and Myanmar.

Work Experience

  • Faculty and Director of Indian Institute of Entrepreneurship ( Ministry of  Small Scale Industries, Government of India)   1996 to 2006) handling entrepreneurship development related training, teaching and research.
  • Professor and Head of Department of MBA, Sikkim Manipal Institute of Technology. Teaching and management of the MBA programme of the university.  
  • Visiting Professor , International Marketing and Export Development, Asian Institute of Technology (AIT), (September –December, 2012) Bangkok, Thailand
  • Worked in power sector company (1982 – 1995) handling jobs like HV substation construction, power transmission and distribution
  • Present Position 
  • Professor, Indian Institute of Foreign Trade (Research , Teaching , Training related to the area like International Marketing and Entrepreneurship )

Publications

Research article: More recent

  • Banerjee, M. & Dutta, G. (2016) "Grid Interactive Renewable Power in India a Review"  G. Curr Sustainable Renewable Energy Rep (2016) 3: 43. doi:10.1007/s40518-016-0050-4 (Springer)
  • Dutta, Abhishek and Dutta, Gautam (2016) "Comparing Optimum Barrier Variables of Aluminium and MPET Foil Based Laminates for Coffee Packaging,"  Journal of Applied Packaging Research: Vol. 8 : No. 3 , Article 5. 
    DOI: 10.14448/japr.08.0019 
  • Dutta Gautam (2014)    Northeast India Bangladesh Border Trade Practices:    Characterization of Trade and Effectiveness of Border Trade Points ,  Foreign Trade Review, 50(1),   .
  • Dutta Gautam, (2010),   Internationalization of Small Businesses of Border Region: A Study of the Determinants  Journal of Border land studies ,  Vol 25, No 3&4 (2010)
  • Development Banking in India- Shifting role after liberalisation of economy.: accepted for publication in Journal   Finance India.
  • Developing Entrepreneurship in the North East India through Training Intervention- Published in the book on Entrepreneurship Development in the Northeast edited by Dr DD Mali
  • Developing entrepreneurship through training intervention: An empirical investigation towards effectiveness  , Published in Gyan management,   an International Biannual Refereed  Journal  of Management & Technology published by Gian Jyoti Institute of Management & Technology.
  •  Border Trade with Bangladesh: An Economic Opportunity for Development of North Eastern Region in edited book Indians Northeast Economy: Problem and Prospect by Sudha Menon ICFAI University press
  •    Assessing Entrepreneurship preparedness for Tripura  in Tripura University  Journal     
  • A research paper titled,  Emerging opportunities for North Eastern Region of India in the back drop of Indo -ASEAN FTA    published in an edited book  India- ASEAN Economic Integration :Opportunities and challenges  ,  of   Macmillan Advanced Research Series, MacMillan  Publishers  India Limited. 
  • Dutta Gautam (2011),  Indian SUV  Scorpio  takes on Global players in the US market  Case number 511-086-1, European Case Clearing House
  • Dutta Gautam (2013)  International branding at Mirza International: dilemma unsolved / Gautam Dutta  published in an edited book    Cases in consumer centric marketing management  Published by IGI Global, USA
  • Dutta Gautam (2014)  Handicrafts of North East India in the Export Market   Artisanal Clusters and Export Opportunities  Vol I No 1 (2014) , Royal Business Review. 
  • Lead Researcher in Working paper series under the banner  Capacity Development Program for Integrating CLMV Economies into AEC  funded under the New Zealand Aid Programme in the CLMV Countries (Cambodia, Laos, Myanmar and Vietnam) and published by Mekong Institute, Thailand  .
  • Working paper on SME Cluster Development in Cambodia Rattan and Silk Weaving Clusters , Working Paper  No. 01 / 2013 , Mekong Institute. Khon Kaen, Thailand.
  • Working paper on SME Cluster Development in Lao PDR Silk and Wooden Furniture Clusters,  PAPER NO. 02 / 2013 , Mekong Institute. Khon Kaen, Thailand.
  • Working paper on SME Cluster Development in Myanmar Mango and Fishery Clusters  PAPER NO. 03 / 2013 , Mekong Institute. Khon Kaen, Thailand 
  • Working paper on SME Cluster Development in Vietnam Tea and Ceramics Clusters, PAPER NO. 04 / 2013 , Mekong Institute. Khon Kaen, Thailand 
  • Working paper on SME Cluster Development in CLMV Countries (Cambodia, Laos, Myanmar and Vietnam) Comprehensive Report, Paper No. 05 / 2013 , Mekong Institute. Khon Kaen, Thailand 

Books :

  • Global Marketing: Pearson Eduction
  • Promoting New Entrepreneurs:  Authored the book on entrepreneurship jointly with Dr D.D Mali.
  • Export marketing management published by North Eastern Hill University.
  • Export marketing published by Netaji Subhas Bose Open University. West Bengal.

Professional / Academic Affiliations

  • Invited speaker in internationalization of Metallurgical and Material Handling (MMH) business vertical of Larsen &Toubro Limited.
  • Invited speaker at Indian Space Research Organization (ISRO)
  • Prepared Action plan on fast economic Growth between Northeast India and Bangladesh for World Bank.
  • Chain Analysis of Marine Fishery Sector in three Districts of West Bengal for International Fund for Agricultural Development (IFAD).
  • Awarded UN fellowship for sustainable regional development project in Japan.
  • Acted as trainer for trade official of Senegal, Gabon, Thailand, Cambodia, Somalia, Burundi government
  • Participated in expert exchange programme on SME development in Swedish- India government project in Stockholm, Sweden
  • Participated in venture capital forum organized in Osaka, Japan
  • Taughtinternational marketing in the MBA programme of IFM- IIFT programme , Tanzania
  • Trainer for developing entrepreneurial capacity in Mekong countries, Bangkok
  • Trainer for developing entrepreneurial capacity in Mekong countries Cambodia
  • Acted as researcher in Handicraft industries of Vietnam
  • Participated in the Indian mission visit to Yangon, Myanmar
  • Delivered conference talk on NE Indian Bangladesh trade integration in Dhaka , Bangladesh organized by IMF, World bank
  • Delivered talk on National seminar on Entrepreneurship Development organised at Guwahati.
  • National seminar on Impact of WTO on small-scale sector enterprises organized at Guwahati.
  • Obtained certificate of Direct Trainers Skill organisedfrom Thames Valley University. U.K.
  • Obtained Auditingcertification in Quality System management (ISO-9000) conducted by Stebbing and Partners, U.K.
  • Expert member of Economic Policy Committee,  CII, Eastern Region
  • Board of Studies Member of Sikkim Manipal University.
  • Board of Studies Member of NetajiSubhas Bose Open University. West Bengal.
  • Board of Studies Assam Institute of Management (Govt of Assam Society)
  • Board of Studies Member, Central University , Mizoram
  • Expert member of Trade Committee of Bengal National Chambers of Commerce and Industries (BNCCI)
  • Member of Editorial Board of Mizoram Central University.
  • External Examiner MBA programme, Dibrugarh University , Assam
  • Facilitator cum Evaluator of Council for Advancement of People Action and Rural Technology (CAPART).
  • External Examiner PhD , Sikkim Manipal University
  • Expert Entrepreneurship Development Committee, Indian Institute of Entrepreneurship
  • Expert, National Centre for Design and Product Development (NCDPD) Set up by Ministry of Textile, Govt of India.
  • Expert member of CBI (Centre for the Promotion of Imports from Developing Countries) Netherland for Capacity development training on market research for export.