About Us
Name : Dr. Oly Mishra
Specialization : Marketing
Designation : Assistant Professor
Email : olymishra@iift.edu
Qualification
- From Andhra university, Visakhapatnam, AP, India
- Thesis: Online Consumers’ Decision Making Process: Influence of Personality, Involvement, Motive and Social Media
- UGC Net qualified (2012)
- MBA (International Business) (2011) from GITAM University
- BBA (2009) from Andhra University
Areas of Interest / Specialization
- Researcher and Academician in the field of Marketing Management
Areas of research interest include
- Digital marketing
- Social Entrepreneurship
- Frugal Innovation
- Consumer behaviour:
Teaching interest areas:
- Consumer Behavior
- Marketing Management
- Entrepreneurship
Work Experience
- Subject Matter Expert (Business) in Chegg India Pvt. Ltd. from December 2011 to February 2014.
- Teaching Assistant in Andhra University from March 2014 to April 2017.
- Assistant Professor in Gayatri Vidya Parishad College for Degree and PG Courses from July 2017 to June 2019.
- Assistant Professor in IILM Institute of Higher Education, New Delhi from July 2019 to July 2020.
- Assistant Professor in GITAM School of Management, GITAM University from August 2020 t0 August 2022.
Publications
- Published a research paper titled Design Thinking and Bricolage for Frugal Innovations during Crisis in Vol. 9 No. 3of Journal of Innovation Management (ABDC-C category, Scopus) Vol. 9, No. 3, pp. 1-26. https://doi.org/10.24840/2183-0606_009.003_0002
- Published a research paper titled Principles of frugal innovation and its application by social entrepreneurs in times of adversity: an inductive single-case approachin the Journal of Entrepreneurship in Emerging Economies (ABDC-C category, Scopus) Vol. 13 No. 4, pp. 547-574 https://doi.org/10.1108/JEEE-07-2020-0247
- Published a research paper titled Communicating a company’s higher purpose to conscious consumers through online behavioural advertising in The Marketing Review, (ABDC-C category, Westburn publishers), Volume 20, No. 1-2, pp.93-108, 2020. https://doi.org/10.1362/146934720X15929907504111
- A Case Study titled Facilitating Women Prosperity with Higher Purpose at Vyomini in South Asian Journal of Business and Management Cases,(Sage Publication and SCOPUS listed journal), (Volume 9, Issue 2, April 2020).
- Published a paper titled A Study on the Purchase and Post Purchase Stage of Consumers’ Buying Decision Making Process in International Journal of Business, Management and Allied Sciences (Vol. 5, Issue S2.2018 Nov).
- Published a paper titled Criteria for Evaluation of Alternatives in Online Consumer Decision Making Process in ELK Asia Pacific Journal of Marketing & Retail Management (Vol. 9, Issue 4) 2018.
- Published a paper titled Sources of Need Recognition in Online Consumers Decision Making Process in International Journal of Exclusive Management Research (Vol. 8, Issue 4) April 2018.
- A research paper titled Online Retailers connecting to the youth segment through Face book (A Study on the influence of Gender and Personality type) published in the EMERALD INSIGHT listed Journal of Asia Business Studies (Vol. 11, Issue 3) 2017. (ABDC-C category journal)
- Published a book Chapter titled ‘Adaptive Resilience of Social Entrepreneur during Adversity’ in a book titled Cases on Emerging Market Responses to the COVID-19 Pandemic by IGI Global. EISBN13: 9781668435069 (July, 2022)
- Chapter titled ‘Factors influencing sustainable resilience of social enterprises during the different phases of COVID-19 pandemic’ in a book titled Handbook of Research on Entrepreneurship and Organizational Resilience During Unprecedented Times by IGI Global EISBN13: 9781668446072 (Sept, 2022)
- Chapter titiled 'KYC-Fraud: A new means to conduct financial fraud - How to tackle it?' in the book Cybersecurity Issues, Challenges, and Solutions in the Business World by IGI Global EISBN13: 9781668458297 (Oct 2022)