About Us

Name : Dr. Saikat Banerjee

Specialization : Marketing

Designation : Professor & Head (International Collaborations & Capacity Development-ICCD Division, Kolkata Campus)

Email : saikat@iift.edu

Qualification

PhD;MBA (Gold Medalist) ;P.G.D.P.R; P.G.D.M&S.M

"Global Business Management Programme" from Thunderbird School of Global Management, Arizona, US

Areas of Interest / Specialization

Brand Management, Consumer Behavior, Marketing Communication.

Work Experience

Currently working with IIFT as  Professor in ‘Marketing’ area from  Feb 2018 onwards.

  • Worked with IIFT as Associate Professor in 'Marketing' area from  (Sep 2008- Feb 2018).
  • Worked with IIFT as Assistant Professor in ‘Marketing’ area from (Nov 2004- Aug 2008).
  • Worked with BCET (affiliated to WBUT-Kolkata) as Assistant Professor ( July 2004- Oct 2004).
  • Worked with JIMS-Delhi (affiliated to G.G.S. Indraprastha University-Delhi) as Sr. Lecturer (Aug 2003- July 2004).
  • Worked with School of Arts and Management Science (Rai Foundation –Delhi) as Sr. Lecturer (May 2003- July 2003).
  • Worked with BIMS-Burdwan (affiliated to The University of Burdwan) as Lecturer and Teacher-in-Charge (April 2001- April 2003).
  • Worked four years in INDUSTRY in different areas of marketing (1997-2001).

MDP & CORPORATE TRAINING:

  • Resource Person in MDP/Corporate training for organizations like: IPD-Capacity Development Programme in Africa, National Career Service, ITI, Dept of MSME, Govt. of West Bengal, CBSE , IFB-Agro, ROINET Solution, CII, FIEO, EPCH, MPTRIFAC, DGFT, NSIC, DICS, EPC, Simplex, Maruti Udyog, Exxon Mobil in the area of Brand Management, Cross-Cultural Marketing, Customer Relationship Management.
  • Conducting regular ‘Corporate Training/MDP’ in the area of Marketing for Non-Marketing Executives, Brand Management, Cross-Cultural Marketing.

RESEARCH PROJECTS/ RESEARCH INTERESTS:

  • Value Chain Mapping of Sweetmeat in Chandannagar Cluster of Hooghly for Export Opportunities
  •  Value Chain Mapping of Joynagar Moya in Joynagar Cluster of South 24 Parganas for Export Opportunities
  • Technology Branding in SME’s: For the DSIT on behalf of CITT.
  • Perspective Plan for Sustainable Development Activities: Tea Board of India.
  • SME Branding.
  • Political Marketing & Branding.
  • Brand Identity, Brand Personalty and Brand Image.
  • Consumer Brand Interface.
  • Brand Culture Fit.
  • Communication Innovativeness and stakeholders response.
  • BPR project of KOPT.

Publications

    
  1. Banerjee, S. (2024). Factors Influencing Political Brand Coolness and Voting Intention? Journal of Public Affairs, Vol. 24 No. 4 , pp.e2957 (published online on 05.11.2024 ). https://doi.org/10.1002/pa.2957 {ABDC: B}
  2. Jamwal, M., Saini, M.,  and Banerjee, S. (2024), The paradox of youth’s online political party brand engagement on Facebook: A congruity theory perspective, International Review on Public and Nonprofit Marketing,Vol.21 No.1 pp.313-339. https://doi.org/10.1007/s12208-023-00384-4(online published on 26.8.23) {ABDC: B}
  3. Banerjee, S. (2024), Political Brand Experience and Voting Intention: Is there a Relation? Journal of Public Affairs, Vol. 24 No.1, pp. e2889, http://dx.doi.org/10.1002/pa.2889, (Published online on 21.8.2023) {ABDC: B} 
  4. Kapoor. S. and Banerjee, S. (2023), Retailers’ Interventions, Social Media Amplification, Consumer and Food Brand Scandal,Journal of International Food & Agribusiness Marketing, Vol. No., pp. https://doi.org/10.1080/08974438.2023.2291401 (online published on 14.12.2023) {ABDC: B}
  5. Sarkar. S and Banerjee, S. (2023), Role and Perspective of Suppliers in Brand Co-creation: An Exploratory Study,Benchmarking: An International Journal,Vol.30 No.7, pp.2330-2350.https://doi.org/10.1108/BIJ-07-2021-0393(online published on 07.06.2022) {ABDC: B} 
  6. Kapoor. S., Banerjee, S., and Paola, S. (2022), The role of retailers during brand scandals: insights from a case study, International Journal of Retail & Distribution Management,Vol. 50 No.2, pp. 276-298, (online published on 18.12.2021)https://doi.org/10.1108/IJRDM-04-2021-0153 {ABDC: A} 
  7. Sayal. A and Banerjee, S. (2022), Factors influence performance of B2B SMEs of emerging economies: View of owner-manager, Journal of Research in Marketing and Entrepreneurship, Vol.24 No.1, pp.112-140. https://doi.org/10.1108/JRME-06-2020-0082 {ABDC: B}
  8. Banerjee, S. and Ray Chaudhuri, B.  (2022), Brand love and party preference of young political consumers (voters), International Review on Public and Nonprofit Marketing; Vol. 19 No. 3, pp. 475-505.(online published on 23.9.2021); https://doi.org/10.1007/s12208-021-00316-0 {ABDC: B}
  9. Banerjee, S., and Mukherjee, M.P. (2022), Revamping heritage brand: a case of Murshidabad, West Bengal,India. Place Brand and Public Diplomacy, Vol.18 No.2, pp.190-200,.  https://doi.org/10.1057/s41254-021-00202-w  {ABDC: B}
  10. Kapoor, S. and Banerjee, S. (2021),On the relationship between brand scandal and consumer attitudes: A literature review and research Agenda, International Journal of Consumer Studies, Vol.45 No. 5, pp. 1047-1078 (online published on 12.9.2020)  https://doi.org/10.1111/ijcs.12633  {ABDC: A} 
  11. Banerjee, S.(2021), On the Relationship between Online Brand Community and Brand Preference in Political Market, International Review on Public and Nonprofit Marketing, Vol.18 No.1, pp.27-55.(online published on 12.9.2020) https://doi.org/10.1007/s12208-020-00264-1 {ABDC: B}
  12. Banerjee, S.(2021), Factors impacting state branding communication success: a mediating and multigroup analysis, Place Branding and Public Diplomacy, Vol.17 No.4, pp.317-335. (Online published on 04.07.2020)  http://link.springer.com/article/10.1057/s41254-020-00175-2  {ABDC: B}
  13. Sarkar, S. and Banerjee, S. (2021), Brand Co-creation through Participation of Organization, Consumers, and Suppliers: An Empirical Validation, Journal of Product & Brand Management, Vol. 30 No.8, pp. 1094-1114. 9Online published on 28.10.2020)  https://doi.org/10.1108/JPBM-01-2020-2732 {ABDC: A}
  14. Banerjee, S. and Ray Chaudhuri, B. (2020), Factors Shaping Attitude of Voters about Celebrity Politicians: Direct and Indirect Effects, Journal of Business Research, Vol. 109 No. 3, pp.210-220. https://doi.org/10.1016/j.jbusres.2019.12.009 {ABDC: A} 
  15. Banerjee, S. and Goel, P. (2020), Party Brand Hate in Political Market: Antecedents and Consequences, Asian Journal of Political Science, Vol.28 No.2 , pp.97-121. https://doi.org/10.1080/02185377.2020.1768417 {ABDC: B}
  16. Banerjee, S. and Mukherjee, M.P. (2019),Electoral Alliance with Sworn Opponent Political Party: Factors Impacting Voting Intention, Asian Journal of Political ScienceVol. 27 No. 1, pp 17-44. https://doi.org/10.1080/02185377.2019.1579105 {ABDC: B}
  17. Sarkar, S. and Banerjee, S. (2019), Brand Co-creation through Triadic Stakeholder Participation: a Conceptual Framework based on Literature Review, European Business Review,Vol. 31 No.5, pp.585-609.DOI: 10.1108/EBR-04-2018-0079. {ABDC: B}
  18. Banerjee, S. and Dash, S. (2018), Disease awareness advertising (DAA) in emerging economy: a comparison between views of consumers and pharmaceutical professionals, Health Marketing Quarterly, Vol. 35 No.2, pp.134-150. doi.org/10.1080/07359683.2018.1490554. {ABDC: B}
  19. Banerjee, S. and Ray Chaudhuri, B. (2018), Influence of voter demographics and newspaper in shaping political party choice in India: an empirical investigation, Journal of Political Marketing, Vol. 17 No.1, pp.90-117 (Accepted author version posted online: 06, Feb 2016. Published online: 15 Apr 2016; DOI: 10.1080/15377857.2016.1147513 {ABDC: B}
  20. Banerjee, S. (2018), Impact of Food Brand Controversy on Consumers’ Attitude Toward Brand and Company, Journal of Food Products Marketing, Vol.24 No.4, pp. 413-440, (http://dx.doi.org/10.1080/10454446.2017.1285741). {ABDC: B}
  21. Sayal, A. and Banerjee, S. (2017), Factors influencing performance of SMEs: literature review and research propositions for SMEs, The Marketing Review (Westburn Publishers, Academy of Marketing endorsed journal) Vol. 17 No.1, pp.3-32. (https://doi.org/10.1362/146934717X14909733966083). {ABDC: C}
  22. Sayal, A. and Banerjee, S. (2017), A Qualitative Study to Explore the Role of Networking for B2B Entrepreneurs in an Emerging Country like India, Journal of Asia Entrepreneurship and Sustainability(RossiSmith Academic Publications, Oxford, UK, ISBN 1177-4541 (print) ISBN 1176-8592), Vol XIII, No. 1, February 2017, pp 73-112. (Online at www.asiaentrepreneurshipjournal.com). {ABDC: C}
  23. Banerjee, S. and Ray Chaudhuri, B. (2016), Factors responsible behind political brand preference: An empirical study on Indian voters, Marketing Intelligence and Planning, Vol. 34 No.4, pp. 559-582 (An Emerald publication).{ABDC: A}
  24. Banerjee, S. (2016), Influence of consumer personality, brand personality and corporate personality on brand preference: An empirical investigation of interaction effect, Asia Pacific Journal of Marketing and Logistics, Vol. 28 No.2, pp.198-216 (An Emerald publication). {ABDC: A}
  25. Roy, D. and Banerjee.S. (2014),  Identification and measurement of brand identity and image gap: a quantitative approach, Journal of Product & Brand Management, Vol.23 No.3, pp.207 – 219 (an Emerald publication). {ABDC: A}
  26. Banerjee, S. and Ray Chaudhuri, B , (2014), Influence of COO on product evaluation of mobile phones by Indian consumers: an empirical study, Journal of Asia Business Studies, Vol. 8 No. 3, pp.209 - 232(An Emerald publication). {ABDC: C}
  27. Banerjee, S. and Dash. S. (2014), Factors Influencing Adoption of E-detailing as a Communication Tool: Views of Physicians of India, International Journal of E-Health and Medical Communications, Vol 5 No.3, pp.29-39 (IGI-Global publication). {ABDC: C}
  28. Banerjee, S. and Dash, S. (2013), Effectiveness of disease awareness advertising in emerging economy: Views of health care professionals of India, Journal of Medical Marketing,Vol. 13 No.4, pp.231-241, (A Sage UK publication). {ABDC: C}
  29. Banerjee, S. (2013), An Empirical Analysis on Attitude of Indian Consumers towards Packaging & Labelling across Different Product Categories, Journal of Marketing & Communication, Vol. 8 No. 4, pp. 20-30.
  30. Roy, D. and Banerjee, S. (2012), Strategic branding roadmap for SMEs operating in business-to-business sector: A study on Indian auto component sector, Journal of Research in Marketing and Entrepreneurship, Vol. 14 No. 2, pp.142 – 163 (an Emerald Publication). {ABDC: B}
  31. Banerjee, S. and Dash, S. (2011), Effectiveness of e-detailing as an innovative pharmaceutical marketing tool in emerging economies: Views of health care professionals of India, Journal of Medical Marketing, Vol. 11 No. 3, pp.204-214 (A Sage UK publication). {ABDC: C}
  32. Banerjee.S. and Dash. S. (2011), Factors influencing scope and acceptability of E-detailing as a pharmaceutical marketing communication tool in emerging economies like India: Views of the company personnel, International Journal of Pharmaceutical and Healthcare Marketing, Vol 5 No 2, pp. 153-168 (An Emerald Publication). {ABDC: C}
  33. Banerjee, S. (2011), Consumer’s Demographic, Self-concept and Level of Involvement in Selection of Caller Ring Back Tones–CRBT, Journal of Marketing & Communication, Vol. 7 No. 2, pp. 13-20.
  34. Roy.D. and Banerjee.S. (2010), Understanding the Factors Influencing Consumers’ Selection of Caller Ring Back Tones (CRBT): An Empirical Study, International Journal of Mobile Marketing, Vol.5No. 1, pp. 164-174.(Journal of Mobile Marketing Association, NY, USA).
  35. Banerjee, S. (2010), Study on Consumer Buying Behavior During Purchase of a Second Car, Journal of Marketing & Communication, Vol. 6 No. 2, pp. 04-13.
  36. Banerjee, S. (2009), Marketing Communication through Brand Placement- A Strategic Roadmap, Journal of Marketing & Communication, Vol. 5 No. 2, pp. 04-22.
  37. Banerjee, S. (2009), Sugar Free: The Brand Image Makeover, KIIT Journal of Management, Vol. 6, No. 1 &2, pp. 90-100.
  38. Banerjee, S. (2008), Logo Change: Little Image Touch Up or Serious Overhaul! Imperatives and Scanning Parameters, Journal of Marketing & Communication, Vol. 4 No. 1, pp. 59-70.
  39. Banerjee, S. (2008), Corporate Marketing through Strategic Corporate Social Involvement: A Strategic Integration Framework, Journal on Strategic Management and Business Re- Engineering,Vol. 2 No.1, pp. 45-55.
  40. Banerjee, S. (2008), Dimensions of Indian Culture, Core Cultural Values & Marketing Implications: An Analysis, Cross Cultural Management: An International Journal, Vol 15 No. 4, pp. 367-378(an Emerald Publication). {SCOPUS Q1/ABDC (2013): B}
  41. Banerjee, S. (2008), Strategic Brand-Culture Fit: A Conceptual Framework for Brand Management, Journal of Brand Management,Vol. 15 No. 5, pp. 312-322. {ABDC: A}
  42. Roy.D. and Banerjee.S. (2007), CARE-ing Strategy for Integration of Brand Identity with Brand Image, International Journal of Commerce & Management, Vol. 17 No. 1/2, pp. 140-148 (An Emerald Publication). {ABDC (2026): C}
  43. Nag. B., Banerjee.S. and Chaterjee. R. (2007), Changing Features of Automobile Industry in Asia: Comparison of Production, Trade and Market Structure in Select Countries, working paper 36 of Asia-Pacific Research on Trade Network (ARTNet), United Nations. (International Working Paper)
  44. Roy.D. and Banerjee.S. (2007), Strategy Formulation in Fan Industry for the New Entrants: Views of Decision Makers, Aim Explore, Vol. 4 No. 1& 2, pp. 51-56.
  45. Banerjee, S. (2007), Managing Mature Brand: Situation Analysis and Strategic Options, Journal of Marketing & Communication, Vol. 3 No. 1, pp. 20-30.
  46. Roy.D. and Banerjee.S. (2007), Important Factors for Strategic Planning: A Study for New Entrants in Selected Segments of FMCG and Consumer Durable Industries, Manthan, Vol. 2 No. 1, pp.31-44.
  47. Banerjee, S. (2007), Managing Country Specific Culture: A Strategic Framework for Competitive Advantage, Vishleshak (The Analyst), Vol. 1 No 1, pp. 8-18.
  48. Roy.D. and Banerjee.S. (2007), Role of Consumer Perception behind Purchase Decision-A study on Fan Industry, Effulgence, Vol. 5 No. 1, pp. 18-24.
  49. Banerjee, S. (2006),Changing Trends of Older Generations in India: Opportunities or Obstacles?, ICFAI Journal of Consumer Behavior, ICFAI University Press, Vol. 1 No. 2, pp. 6-15.
  50. Banerjee, S. (2006),Passenger Car Market of China: A Study on Current Scenario and Future Trends, Global Vistas, Vol. 5 No.1, pp. 6-16. 
  51. Banerjee, S. (2006),Marketing of Passenger Car in India- a Study on Consumer’s Expectations, The Manager Today-Journal of Management Studies, Vol. 1  No. 1 pp. 50-61.
  52. Banerjee, S. (2006),‘Tata Kisan Sansar: Human face of Tata Chemicals Ltd’, IBAT Journal of Management, Vol. 3 No. 1&2, Jan-Dec.
  53. Banerjee, S. (2006),Differentiation in a Niche Market: A Case of Hertz India Ltd, The Alternative, Journal of BIT-Mesra, India, Vol V. No 2, pp. 90-101. 
  54. Roy.D. and Banerjee.S. (2005), Importance of Factor Matching In Indian Consumer Durable Industry: Views of Decision Makers, NMIMS Management Review, Vol. XVII, No.2, pp. 1-8.
  55. Banerjee, S. (2005), Is ‘Women In Management” Still A Vulnerable Niche? A  Multi -Dimensional Study on Working Executives, Effective Executive, Special Issue, ICFAI University Press, Vol. VII No.09, pp. 30-32.
  56. Roy.D. and Banerjee.S. (2005), Assignment of Priorities to External and Internal Environmental Factors: A Study on FMCG Industries, SCMS Journal of Indian Management, Vol. 2 No.1, pp. 48-59.
  57. Roy.D. and Banerjee.S. (2004), Important factors for Strategy Formulation in Fan Industry: Views of Decision-Makers, Management &Change, Vol. 8 No. 1&2, pp. 69- 90.
  58. Roy.D. and Banerjee.S. (2004), An Envelope Analysis for The Fan Industry, 8M (The Journal of Indian Management &Strategy), Vol. 9 No. 2, pp. 58-64. 
  59. Roy.D. and Banerjee.S. (2004), Marketing of Fan in India: Dealers’ Perspectives & Situation Analysis, SAJM (South Asian Journal of Management).Vol. 11 No. 1, pp. 22-30. {ABDC:C}
  60. Roy.D. and Banerjee.S. (2003), Some Aspects of Insurance in the Context of Risk Management, Vision- The Journal Business Perspective,Vol. 7 No. 1, pp.89-97. {ABDC:C}

Case Studies:

  1. Banerjee.S  and Mukherjee. J (2024), Monosha Biotech: Growth Challenges of a Social Enterprise Brand , Ivey Publishing,  Richard Ivey School of Business Foundation, Richard Ivey Business School, University of Western Ontario, Canada; Product No. W37444, Publication Date: 09/12/2024,  Link: https://www.iveypublishing.ca/s/product/monosha-biotech-growth-challenges-of-a-social-enterprise-brand/01tOF000005T68nYAC
  2. Banerjee. S and Mukherjee, M.P. (2022), Bijoypur Silk Khadi Seva Sanstha (BSKSS): A struggle for survival of garad silk in changing times, SAGE Business Cases, SAGE Originals, SAGE UK , 10.4135/9781529793567(https://sk.sagepub.com/cases/bijoypur-silk-khadi-seva-sanstha-struggle-survival-garad-changing.)
  3. Sarkar. S and Banerjee. S (2022), Harley Davidson H-D Connect: Reviving Brand Image through Co-creation, SAGE Business Cases, SAGE Originals, SAGE UK, 10.4135/9781529773811 (https://sk.sagepub.com/cases/harley-davidson-h-d-connect-reviving-brand-image-through-co-creation)
  4. Sarkar. S and Banerjee. S (2021),Berger Paints: Managing Product Performance through Co-Creation, SAGE Business Cases, SAGE Originals, SAGE UK.Online published on 4th January, 2021.(https://sk.sagepub.com/cases/berger-paints-managing-product-performance-through-co-creation )
  5. Banerjee.S and Aneja. A (2014), Onergy: Developing a Social Entrepreneurship Start-up Brand, Ivey Publishing,  Richard Ivey School of Business Foundation, Richard Ivey Business School, University of Western Ontario, Canada; Product No. 9B13A045, Publication Date: 01/14/2014,  Link: https://www.iveycases.com/ProductView.aspx?id=60746
  6. Banerjee.S and Banerjee. A (2012), Centuryply: Developing a powerbrand in a commoditized market (2012),Ivey Publishing,  Richard Ivey School of Business Foundation, Richard Ivey Business School, University of Western Ontario,Canada;ProductNo.9B12A042, Publication Date: 9/05/2012, Link: https://www.iveycases.com/ProductView.aspx?id=55624

Conference Papers (Selected):

  1. Kapoor. S., Banerjee, S., and Paola, S. (2023), “A study on the impact of corporate actions on consumer attitudes in the case of a brand scandal: mediating role of pre-scandal brand experience and brand trust” presented in the 11th International Conference on Contemporary Marketing Issues (ICCMI 2023) held between 12-14 July 2023 held at Korfu, Greece. Co-organized by Department of Business Administration, School of Economics, Aristotle University of Thessaloniki, Greece and the Chair of International Business, Department of Marketing and International Business, University of Vienna, Austria with the endorsement of the Department of Tourism of the Ionian University, Greece. http://iccmi2023.org/wp-content/uploads/ICCMI-2023-Conference-Proceedings.pdf
  2. Kapoor. S. and Banerjee, S. (2021), “Retailer’s Intervention, Media Amplification, Consumer and Brand Scandal” presented in the ANZMAC (The Australian and New Zealand Marketing Academy)Conference 2021 held between 29th November-1st December 2021 at The University of Melbourne, Australia (hybrid Conference).ANZMAC CONFERENCE 2021: Something Different: Conference Proceedings; ISSN: 1447-3275; pp. 111-115. (Presented by co-author).
  3. Kapoor. S., Banerjee, S., and Paola, S. (2021), “Corporate actions mediating the consumer’s brand trust and attitude in case of a brand scandal” presented in the 9th International Conference on Contemporary Marketing Issues (ICCMI 2021) held between 3-5 September 2021 (Virtual Conference); co-organized by the Department of Organization Management, Marketing and Tourism of the International Hellenic University, Greece and the Adam Smith Business School of the University of Glasgow, UK. Conference Proceedings; ISBN: 978-618-5630-00-3; pp. 74-80.  (Received BEST PAPER AWARD).http://iccmi2021.org/wp-content/uploads/ICCMI_2021_Conference_Proceedings.pdf
  4. Kapoor. S. and Banerjee, S. (2021), “Consumer’s Attitude about Brand Scandal: Moderating Effects of Retailer’s View and Media Amplification” presented in the FORE International Marketing Conference, 2021  held (ONLINE) between 26th-27th November, 2021. Conference Proceedings Page 21-26 (Presented by co-author).
  5. Kapoor. S. and Banerjee, S. (2021), “Consumer’s Attitude about Brand Scandal: Moderating Effects of Retailer’s View and Media Amplification” presented in the Great Lakes Institute of Management, Gurgaon’s First Virtual Research Symposium called “Lumiere” held on November 17, 2021. (Presented by co-author)(Received BEST PAPER AWARD).
  6. Kapoor. S. and Banerjee, S. (2020), “A grounded theory study on role of retailers during brand scandal” presented in the 2020GMC: 2020 Global Marketing Conference at Seoul (organized by Global Alliance of Marketing & Management Associations) held between 5th-7th November 2020 (Virtual Conference) (Presented by co-author).2020 Global Marketing Conference at Seoul Proceedings: 1089 (November 2020) https://doi.org/10.15444/GMC2020.08.04.05; ISSN 1976-8699.  
  7. Kapoor. S. and Banerjee, S. (2020), “A grounded theory study on role of retailers during brand scandal” presented in the 8th International Conference on Contemporary Marketing Issues (ICCMI 2020) held between 11-13 September 2020 (Virtual Conference); co-organised by the Department of Organisation Management, Marketing and Tourism of the International Hellenic University, Greece and the Adam Smith Business School of the University of Glasgow, UK. (Presented by co-author).Conference Proceedings; ISBN No.978-618-84798-6-9; pp. 278-282.   
  8. Kapoor. S. and Banerjee, S. (2019), “Role of Retailers In Transforming Consumer Brand Relationship During Brand Scandal”, presented in the 2019 Management Doctoral Colloquium (MDC) held at Indian Institute of Foreign Trade, Kolkata on 6th December, 2019 (Presented by co-author) (Received BEST PAPER AWARD).
  9. Banerjee, S. and Ray Chaudhuri, B. (2018), “The role of brand love in political brand preference, ” presented in the 2018 Global Marketing Conference “Bridging Asia and the World: Searching for Academic Excellence and Best Practice in Marketing and Management” organized by Global Alliance of Marketing & Management Associations held during 26th– 29th July, 2018 at Hotel New Otani Tokyo, Tokyo, Japan. (2018 Global Marketing Conference at Tokyo Proceedings: 1016 (July 2018) https://doi.org/10.15444/GMC2018.08.07.04, ISSN number (1976-8699).
  10. Banerjee, S.and Bali, B. (2018), “ ‘Exploring the Relationship between Entrepreneurial Orientation and Digital Orientation”, paper presented in the AIB India Conference 2018, April 9-10, 2018, IIFT MSME Centre, HIPA, Shimla (Presented by co-author).  
  11. Banerjee, S. and Dash. S. (2017) “mHealth Effectiveness in Emerging Economies: a Study on Factors Influencing Scope and Acceptability of mHealth Tools in India.”presented in the 2017 Annual Conference of Emerging Markets Conference Board held during January 5-7, 2017 at IIM-Lucknow-Noida campus (presented by Co-author).
  12. Banerjee, S.  (2016) “Brand Controversy and the Effects on Consumers’ Attitude Structure”presented in the Conference on Brand Management (CBM 2016) organized by Indian Institute of Technology(IIT)-Delhi held during April 16-17, 2016 at IIT-Delhi, New Delhi, India.
  13. Banerjee, S. and Ray Chaudhuri, B. (2015),  “Understanding the Impact of Factors Responsible Behind Shaping Political Brand Preference: A Study on Indian Voters” presented in the Global Political Marketing and Management conference organized by The School of Marketing & International Business, Victoria Business School, Victoria University of Wellington held during June 5-7, 2015 at Wellington, New Zealand.
  14. Banerjee, S. and Dash. S. (2014) “Does Disease Awareness Advertising (DAA) Really Effective? View of Pharmaceutical Sales Representatives (PSRs)”presented in the 2014 Annual Conference of Emerging Markets Conference Board held during January 9-11, 2014 at IIM-Lucknow-Noida campus (Presented by co-author).  
  15. Banerjee, S. (2013), “An Empirical Analysis On Congruence Among Consumer Personality, Brand Personality, Corporate Personality Behind Brand Preference” presented in the46th Conference of ‘Academy of Marketing (AM)” held  during July 8 - July 11, 2013 at University of South Wales, in Cardiff, UK.
  16. Banerjee, S. and Dash. S. (2013) “Impact of Social Marketing in Emerging Economies: a Study on Effectiveness of Disease Awareness Advertising (DAA) as a Pharmaceutical Marketing Communication tool in India” presented in the5th IIMA Conference on Marketing in Emerging Economies held during January 9-11 2013(Presented by co-author).
  17. Banerjee, S. and Dash. S. (2012) “Factors Influencing Adoption of E-detailing as a Pharmaceutical Marketing Communication Tool in Emerging Economies like India: Views of Health Care Professionals of India” presented in theInternational Marketing Conference (MARCON 2012) organized by IIMC (Indian Institute of Management, Calcutta), December 28-30, 2012(Presented by co-author).  
  18. Banerjee, S.  (2012), “The relationship of consumer personality, brand personality, corporate personality and brand preference: an empirical analysis in the emerging economy context” presented inInternational conference in marketing (organized by IIM-Lucknow and Academy of Indian Marketing) held during 12-14 January, 2012.
  19. Banerjee, S. and Ray Chaudhuri, B.  (2011), “Does Country of Origin (COO) matter for consumers in emerging country? A Study on influence of COO at the time of product evaluation of mobile phones by Indian consumers’  presented in 15th  Biennial Academy of Marketing Science World Marketing Congress (WMC) held during July 19 - July 23, 2011 at Reims Management School, Reims, Champagne, France (ISSN#0889-3071, ISBN#0-939783-15-0, VolumeXV).
  20. Banerjee, S and Dash. S. (2011), “Effectiveness of E-Promotion in Emerging Economies: A Study on Factors Influencing Scope and Acceptability of E Detailing as a Pharmaceutical Marketing Communication Tool in India” presented in 4th IIMA Conference on Marketing in Emerging Economies, held on Jan 5-7, 2011.
  21. Banerjee, S. and Dasgupta, P. (2009), “Branding in Small and Medium Enterprises: A Conceptual Model to Manage Branding Initiatives”, presented in 11th International Conference of the Society for Global Business & Economic Development, Bratislava, Slovak Republic on Friday, May 29, 2009 (presented by co-author).
  22. Banerjee, S.  and Rudman, S. (2008)The Passage from India: Management of the internationalization process in Indian Multinational Enterprises, presented in the Fifth Annual JIBS/AIB Paper Development Workshop (PDW) in Milan, Italy on Monday June 30, 2008.

Professional / Academic Affiliations

  • University Gold Medal in MBA Program, 1997
  • Head of Division: International Capacity & Collaboration Division (ICCD)-IIFT-Kolkata
  • Head of Division: Graduate Studies in Management (GSM)-IIFT-Kolkata
  • Area Editor: Foreign Trade Review (Journal of IIFT)
  • Faculty Coordinator-Corporate Relation & Placement-IIFT-Kolkata
  • Core team member of AACSB Accreditation
  • Core team member of NAAC Accreditation
  • In-Charge-Examination Cell: IIFT-Kolkata
  • Program Director: Full Time and Executive batches IIFT-Kolkata & Delhi
  • Discipline Group Coordinator: Marketing Discipline Group, IIFT
  • Member of Selection/Viva Panel
  • Member of selection committee of Programme Associate
  • Member of Hostel & Mess Committee IIFT-Kolkata
  • Member of Academic Council-IIFT
  • Visiting Faculty,Institute of Finance Management (IFM), Tanzania
  • Visiting Faculty, Indian Institute of Management Rohtak, India
  • Visiting Faculty, Indian Institute of Management Shillong, India
  • Visiting Faculty, Great Lakes Institute of Management, Guargaon, India
  • Visiting Faculty, International Management Institute (IMI), New Delhi, India
  • Visiting Faculty, Shiv Nadar University, Noida
  • Visiting Faculty, MANAGE, Hyderabad, India
  • Member of Research Advisory Committee, Great Lakes Institute of Management, Gurgaon
  • Editorial Board Member of International Journal of E-Health and Medical Communications (IJEHMC) till January 2020: Hershey, PA 17033-1240, USA
  • Enlisted ‘Consultant’ under the Department of Planning & Development, Bihar State Planning Board, Bihar
  • Worked as Invited Member of Syllabus Committee for the Undergraduate Management Course of the University of Burdwan, West Bengal, India
  • Member of the panel of reviewers of different ABDC,ABS ranked journals

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