About Us

Name : Dr. Ashish Gupta

Specialization : Marketing

Designation : Assistant Professor

Email : ashishgupta@iift.edu

Qualification

Ph.D. (Management), UGC-NET (Management), MBA, ICPFD (Aston Business School, Aston University, UK)

Areas of Interest / Specialization

Marketing Management; Consumer Behaviour; Marketing Communication; International Marketing; Service Marketing; Internationalisation; Higher Education

Research & Social Connect:  

ORCiD        Google Scholar       WoS Researcher ID      Scopus ID       Research Gate       Linkedin       Twitter

Work Experience

Career Profile
  • Assistant Professor-Marketing Area, Indian Institute of Foreign Trade (An Autonomous Institution Under Ministry of Commerce and Industry, Govt. of India), New Delhi, India from 23-03-2018 to Till Date. 
  • Assistant Professor, Department of Business Management, Dr. Harisingh Gour Vishwavidyalaya (A Central University), Sagar, Madhya Pradesh, India from 27-05-2013 to 20-03-2018. 
  • Full-Time Research Scholar, School of Management Studies, Motilal Nehru National Institute of Technology (An Institute of National Importance Declared by Govt. of India) – Prayagraj, Uttar Pradesh, India from 15-7-2010 to 26-05-2013. 

Visiting Assignment Undertaken

  • Taught a course on ‘Consumer Behaviour’ to MBA students at National Institute of Food Technology and Entreprenueship Management (NIFTEM)- An Autonomous Institution Under Ministry of Food Processing Industries (MoFPI), Sonepat, Haryana, during (February-May), 2019. 

Administrative Responsibilities

  • Program Director (PD) for Master in Business Administration (International Business)- Full Time Batch 2024-26, Delhi Campus, Under GSM Division, Indian Institute of Foreign Trade, New Delhi. 
  • Program Director (PD) for Master in Business Administration (International Business)- Part Time Batch 2022-25, Delhi Campus, Under GSM Division, Indian Institute of Foreign Trade, New Delhi. 
  • Program Director (PD) for Certificate Programme in Export and Import Management [Offline] (July - November 2024) Under MDP Division, Indian Institute of Foreign Trade, New Delhi. 
  • Program Director (PD) for Certificate Programme in Export and Import Management [Hybrid] (January - May 2024) Under MDP Division, Indian Institute of Foreign Trade, New Delhi. 
  • Program Director (PD) for Certificate Programme in Export and Import Management [Hybrid] (February - June 2023) Under MDP Division, Indian Institute of Foreign Trade, New Delhi.
  • Program Director (PD) for Professional Training Programme (January - June 2023) Under MDP Division on ‘International Business Analytics and Marketing Intelligence’, Indian Institute of Foreign Trade, New Delhi.
  • Program Director (PD) for Master in Business Administration (International Business)- Full Time, Batch 2022-24, Delhi Campus Under GSM Division, Indian Institute of Foreign Trade, New Delhi. 
  • Program Director (PD) for Professional Training Programme Under MDP Division on ‘International Business Analytics and Marketing Intelligence’, Indian Institute of Foreign Trade, New Delhi. 
  • Program Director (PD) for Master in Business Administration (International Business)- Full Time, Batch 2020-22, Delhi Campus Under GSM Division, Indian Institute of Foreign Trade, New Delhi. 
  • Core Team Member, International Accreditations (AACSB, AMBA & EQUIS) & Rankings and Data Submisisons, Indian Institute of Foreign Trade, New Delhi.
  • Member, Anti-Ragging Squad for academic year 2022-23 w.e.f. June 2022. 
  • Faculty In-charge and Nodal Officer - Rankings and Data Submissions, Indian Institute of Foreign Trade, New Delhi. 
  • University Level Nodal Officer for Association of Indian Universities (AIU) at Indian Institute of Foreign Trade, New Delhi since 18-08-2020. 
  • Nodal Officer for All India Survey on Higher Education (AISHE) Conducted by Ministry of Education (MoE), Government of India Indian Institute of Foreign Trade, New Delhi since 18-08-2020.
  • Member of Academic Council (Term 02 Year) as on date 08-07-2020 till 07-07-2022, Indian Institute of Foreign Trade (IIFT), New Delhi.
  • Local Coordinator - MHRD-GIAN Scheme, Ministry of Education, Govt. of India at Indian Institute of Foreign Trade, New Delhi, since 19-02-2020.

    PhD Supervision & Guidance

    • PhD Supervisor of Ms. Devanshi Mehra, Full Time Doctoral Student in the Marketing area, IIFT, New Delhi since October, 2023.
    • PhD Supervisor of Ms. Ayushi Gupta, Full Time Doctoral Student in the Marketing area, IIFT, New Delhi since April, 2022.
    • PhD Supervisor of Mr. Lokesh Kumar, Part Time Doctoral Student in the Marketing area, IIFT, New Delhi since April, 2022.
    • PhD Supervisor of Ms. Shivanee Chauhan, Part Time Doctoral Student in the Marketing area, IIFT, New Delhi since January, 2019.
    • Doctoral Advisory Committee (DAC) Member of Ms Neeti Nagar, Doctoral Student in the Marketing area, IIFT, New Delhi since September, 2022.
    • Doctoral Advisory Committee (DAC) Member Mr. Shovan Bhattacharya, Doctoral Student in Marketing area, Indian Institute of Foreign Trade, Kolkata since June 2021. 
    • Doctoral Advisory Committee (DAC) Member of Ms. Priyanka Rajpal, Doctoral Student in Marketing area, Indian Institute of Foreign Trade, New Delhi since August 2018 - May 2020. 

    International Visits/Assignments

    • Aston Business School, Aston University, Birmingham, United Kingdom (UK) in August 2019. 
    • Visit to United Arab Emirates (Dubai, Sharjah, Ajman, Ras- Al- Khaimah) on International Port Visit and Other Business Sites in January 2024. 
    • Visit to Italy on International Conference in May 2024. 

    International Positions

    • Working Group (WG) Member, ISO/PC 335 - 'Guidelines for organizations to increase consumer understanding of online terms and conditions' at International Organization for Standardization (ISO), Geneva, Switzerland since June 2023. 
    • Country Liaisoning and Research Collaborator on the ‘Global Gen Z Research Project’ led by Prof. Corey Seemiller, Wright State University, Ohio, USA. 

    Publications

    Research Papers (Published / Accepted for Publication in Journals)

    • Tak, P., Panwar, S., & Gupta, A. (2024). Mobile Shopping App Adoption: A UTAUT Theory Perspective. International Journal of Indian Culture and Business Management. (Ahead of Print/Accepted). [ESCI - Web of Science; UGC – CARE; Impact Factor- 1.0]
    • Gupta, A., & Maheshwari, P. (2024). Mall Shopping Customer Experience in Tier-II Cities: A Generational Cohort Theory Perspective. International Journal of Indian Culture and Business Management. (Ahead of Print/Accepted). [ESCI - Web of Science; ABS-1; UGC – CARE; Impact Factor- 1.0]
    • Bathla, A., Chawla, G., & Gupta, A. (2024). Design Thinking in Education: Reviewing the Past for Setting Future Research. Journal of Knowledge Economy. (Ahead of Print/Accepted). [ESCI - Web of Science; UGC – CARE; Impact Factor- 4.0]
    • Kumar, J., Dixit, S., Gupta, A., & Dharwal, M. (2024). Positioning the Taboo Product: Pee Buddy. FIIB Business Review, 13(5), 517-527. https://doi.org/10.1177/23197145231151737. [ABDC-C; SCOPUS; ESCI; UGC CARE; Impact Factor - 2.6]
    • Bhattacharya, S., Sharma, R. P., & Gupta, A. (2024). Determinants of consumer perceptions of the ethics of online retailers: An investigation using confirmatory factor analysis. Vision-The Business Perspective Journal. 28 (4), 436-447, https://doi.org/10.1177/09722629211040880. [ABDC-C; SCOPUS; ESCI; Impact Factor- 2.8]
    • Khanna P., Sehgal, R., Gupta, A., Dubey, A. M., & Srivastava, R. (2024). Over-the-top (OTT) Platforms: A Review, Synthesis and Research Directions. Marketing Intelligence & Planning. https://doi.org/10.1108/MIP-03-2023-0122. [ABDC-A; SSCI; SCOPUS; Impact Factor – 3.60]
    • Aggrawal, A., Srivastava, S., Gupta, A., & Singh, G. (2024). Food Wastage and Consumerism in Circular Economy: A Review and Research Directions. British Food Journal, 126 (6), 2561-2587. https://doi.org/10.1108/BFJ-04-2023-0272. [ABDC-B; SCI; SCOPUS; Impact Factor - 3.3]
    • Bathla, A., Chawla, G., & Gupta, A. (2024). Benchmarking Design Thinking as a tool for Education: A Systematic Review and Future Research Agenda. Benchmarking- an International Journal. https://doi.org/10.1108/BIJ-09-2023-0603. (Ahead of Print). [ABDC-B; ESCI; SCOPUS; Impact Factor – 5.6]
    • Bhattacharya, S., Sharma, R. P., & Gupta, A. (2024). Consumer perception regarding the ethics of online retailing: a review, synthesis, and future research directions. International Journal of Electronic Marketing and Retailing, 15(2), 181–202. https://doi.org/10.1504/ijemr.2024.136981  [ABDC-C; SCOPUS]
    • Garg, J., Singh, A. K., & Gupta, A. (2023). Human capital in knowledge-based firms: Re-creating value post-pandemic. Human Systems Management, 42(6), 593–607. https://doi.org/10.3233/hsm-220156. [ABDC-C; ESCI; SCOPUS; Impact Factor – 2.3]
    • Gupta, A., Kumar, A., & Melese, E. (2023). Young consumer engagement at the bottom of pyramid: applying S-O-R framework in e-commerce context. Young Consumers Insight and Ideas for Responsible Marketers, 24(6), 786–806. https://doi.org/10.1108/yc-06-2022-1542. [ABDC-B; ESCI; SCOPUS; UGC-CARE; Impact Factor – 3.0]
    • Dwivedi, Y. K., Kshetri, N., Hughes, L., Rana, N. P., Baabdullah, A. M., Kar, A. K., Koohang, A., Ribeiro-Navarrete, S., Belei, N., Balakrishnan, J., Basu, S., Behl, A., Davies, G. H., Dutot, V., Dwivedi, R., Evans, L., Felix, R., Foster-Fletcher, R., Giannakis, M., . . . Yan, M. (2023). Exploring the Darkverse: A Multi-Perspective Analysis of the negative societal impacts of the Metaverse. Information Systems Frontiers, 25(5), 2071–2114. https://doi.org/10.1007/s10796-023-10400-x. [ABDC-A; SSCI; SCOPUS; Impact Factor – 6.90] [Contribution Section 2.5]
    • Kumar, J., Tapar, A. V., Gupta, A., & Ranjan, J. (2023). Investigating the Role of Consumer Personality Orientations and Use of Threat in Social Cause Advertising during Covid 19. Journal of Promotion Management, 29(6), 791–823. https://doi.org/10.1080/10496491.2023.2165211. [ABDC-B; SSCI; SCOPUS]
    • Bhattacharya, S., Sharma, R. P., & Gupta, A. (2022). Country-of-origin and online retailing ethics: the mediating role of trust and satisfaction on purchase intention. International Journal of Emerging Markets. https://doi.org/10.1108/ijoem-08-2021-1233. [ABDC-B; SSCI; SCOPUS; Impact Factor – 2.7]
    • Munjal, P., Shanker, R., Gupta, A., & Maheshwari, P. (2022). Modelling drivers and outcomes of fashion and apparel social media brand communities’ engagement. International Journal of Management Practice, 16(1), 59. https://doi.org/10.1504/ijmp.2023.127680. [SCOPUS; ABS-1; UGC-CARE]
    • Bhattacharya, S., Sharma, R. P., & Gupta, A. (2022a). Does e-retailer’s country of origin influence consumer privacy, trust and purchase intention? Journal of Consumer Marketing, 40(2), 248–259. https://doi.org/10.1108/jcm-04-2021-4611. [ABDC-A; SSCI; SCOPUS; Impact Factor – 2.7]
    • Kumar, J., Singh, A., & Gupta, A. (2022). Robin hood insurance broking: driving growth with differentiation. Emerald Emerging Markets Case Studies, 12(1), 1–28. https://doi.org/10.1108/eemcs-10-2021-0325. [SCOPUS]
    • Chauhan, S., Akhtar, A., & Gupta, A. (2022). Customer experience in digital banking: a review and future research directions. International Journal of Quality and Service Sciences, 14(2), 311–348. https://doi.org/10.1108/ijqss-02-2021-0027. [ABDC-B; ESCI; SCOPUS; Impact Factor – 2.6]
    • Gupta, A., Kumar, J., Tewary, T., & Virk, N. K. (2021). Influence of cartoon characters on generation alpha in purchase decisions. Young Consumers Insight and Ideas for Responsible Marketers, 23(2), 282–303. https://doi.org/10.1108/yc-06-2021-1342. [ABDC-B; ESCI; SCOPUS; UGC-CARE; Impact Factor – 3.5]
    • Roy, S., Kesharwani, A., & Gupta, A. (2021). Demystifying User’s attachment of Smartphone Apps: A value orientation perspective. Journal of Internet Commerce, 20(4), 450–478. https://doi.org/10.1080/15332861.2021.1979301.  [ABDC-B; SSCI; SCOPUS; UGC-CARE; Impact Factor – 4.3]
    • Tandon, A., Gupta, A., & Katiyar, G. (2021). Motivations of social entrepreneurs: use of self-determination theory to gain insight into the Indian scenario. International Journal of Business and Globalisation, 28(4), 388. https://doi.org/10.1504/ijbg.2021.117353. [SCOPUS; UGC-CARE]
    • Khandelwal, U., Tripathi, V., & Gupta, A. (2021). A Bibliometric Analysis of Green Branding Research from 2000 to 2019. Vision the Journal of Business Perspective, 28(1), 87–97. https://doi.org/10.1177/09722629211033916. [ABDC-C; ESCI; SCOPUS; UGC-CARE; Impact Factor – 2.8]
    • Gupta, A., Kumar, J., Dixit, S., Khan, M. C. R., & Dharwal, M. (2021). Swiggy refurbishes trust: Managing reputation meltdown through public relations. Vision the Journal of Business Perspective, 25(3), 373–383. https://doi.org/10.1177/09722629211024518. [ABDC-C; ESCI; SCOPUS; UGC-CARE; Impact Factor – 2.8]
    • Chauhan, S., Akhtar, A., & Gupta, A. (2021). Gamification in banking: a review, synthesis and setting research agenda. Young Consumers Insight and Ideas for Responsible Marketers, 22(3), 456–479. https://doi.org/10.1108/yc-10-2020-1229. [ABDC-B; ESCI; SCOPUS; UGC-CARE; Impact Factor – 3.5]
    • Tewary, T., Gupta, A., Mishra, V., & Kumar, J. (2021). Young working women’s purchase intention towards organic cosmetic products. International Journal of Economics and Business Research, 22(2/3), 256. https://doi.org/10.1504/ijebr.2021.116351. [ABDC-C; SCOPUS; UGC-CARE]
    • Tiwari, P., Tiwari, S. K., & Gupta, A. (2021). Examining the impact of customers’ awareness, risk and trust in M-Banking adoption. FIIB Business Review, 10(4), 413–423. https://doi.org/10.1177/23197145211019924. [ABDC-C; SCOPUS; ESCI; UGC CARE; Impact Factor - 2.6]
    • Kumar, J., Gupta, A., & Dixit, S. (2020). Netflix: SVoD entertainment of next gen. Emerald Emerging Markets Case Studies, 10(3), 1–36. https://doi.org/10.1108/eemcs-04-2020-0108. [SCOPUS; UGC-CARE]
    • Kumar, J., Gupta, A., Tapar, A. V., & Khan, M. C. R. (2020). EXOS: does the retention of salesforce matter in entrepreneurial start-ups? Emerald Emerging Markets Case Studies, 10(3), 1–14. https://doi.org/10.1108/eemcs-03-2020-0085. [SCOPUS; UGC-CARE]
    • Tandon, A., Gupta, A., Goel, P.,  & Singh, V. K. (2020). Impact of digitisation on entrepreneurial ecosystems: an Indian perspective. International Journal of Business and Globalisation, 25(2), 154. https://doi.org/10.1504/ijbg.2020.107887. [SCOPUS; UGC CARE]
    • Gupta, A., Mishra, V., & Tandon, A. (2020). Assessment of Shopping Mall Customers’ Experience through Criteria of Attractiveness in Tier-II and Tier-III Cities of India: An Exploratory Study. American Business Review, 23(1), 70–93. https://doi.org/10.37625/abr.23.1.70-93. [ABDC-A; SCOPUS; ESCI; UGC CARE]
    • Rajpal, P., Gupta, A., & Shanker, R. (2020). Customer engagement with social media brand communities: An opinion-based outlook. Asian Journal of Research in Business Economics and Management, 10(4), 8–32. [UGC-CARE]
    • Algharabat, R., Rana, N. P., Alalwan, A. A., Baabdullah, A., & Gupta, A. (2019). Investigating the antecedents of customer brand engagement and consumer-based brand equity in social media. Journal of Retailing and Consumer Services, 53, 101767. https://doi.org/10.1016/j.jretconser.2019.01.016.
    • Rahman, M., Rashid, M. C., Kumar, J., & Gupta, A. (2020). Does consumer demographics effects store loyalty in departmental stores. Academy of Marketing Studies Journal, 24(4), 1–18. [ABDC-B; SCOPUS; UGC-CARE]
    • Kumar, J., Gupta, A., M., Rashid, M. C., & Shyam, H. S. (2019). Impact of services quality in e-banking: Evidence from Indian public banks. Academy of Marketing Studies Journal, 24(1), 1–20. [ABDC-B; SCOPUS; UGC-CARE]
    • Singh, R. K., Gupta, A., & Maheshwari, P. (2019). Hotel visitor’s satisfaction towards service quality: Insights from Semi-Urban City of Madhya Pradesh in India. Asian Journal of Multidimensional Research, 8(6), 78. https://doi.org/10.5958/2278-4853.2019.00219.2. [UGC-CARE]
    • Gupta, A. (2018). ICT Adoption: An Agenda for Research. Kindler, 18(1), 73-88.
    • Goswami, P., & Gupta, A. (2018). Small scale industries and factors affecting their performance: A literature review. Prestige International Journal of Management & Information Technology, 7(1), 126–150.
    • Tandon, A., Gupta, A., & Tripathi, V. (2016). Managing shopping experience through mall attractiveness dimensions. Asia Pacific Journal of Marketing and Logistics, 28(4), 634–649. https://doi.org/10.1108/apjml-08-2015-0127. [ABDC-A; SCOPUS; SSCI; UGC CARE; Impact Factor- 3.9]
    • Tandon, A., Gupta, A., & Tripathi, V. (2016). The viability of benefit segmentation in Tier-II cities of India - identifying benefits sought by Indian customers. International Journal of Business Innovation and Research, 10(4), 501–518. https://doi.org/10.1504/IJBIR.2016.076764. [ABDC-C; SCOPUS; UGC CARE]
    • Gupta, A., & Dhami, A. (2015). Measuring the impact of security, trust and privacy in information sharing: A study on social networking sites. Journal of Direct Data and Digital Marketing Practice, 17(1), 43–53. https://doi.org/10.1057/dddmp.2015.32. [SCOPUS; UGC-CARE]
    • Gupta, A., & Sahu, G. (2015). Exploring relationship marketing dimensions and their effect on customer loyalty - a study of Indian mobile telecom market. International Journal of Business Innovation and Research, 9(4), 375. https://doi.org/10.1504/ijbir.2015.070176. [ABDC-C; SCOPUS; UGC CARE]
    • Tripathi, V., Tandon, A., & Gupta, A. (2015). Experiencing flavourful fun: delighting customers the RB way. Global Business Review, 16(2), 341–347. https://doi.org/10.1177/0972150914564440. [ABDC-C; ESCI; SCOPUS; UGC CARE; Impact Factor – 2.3]
    • Gupta, A., & Tiwari, S. K. (2015). Understanding impact of e-service quality on customer satisfaction in e-tailing services. Amity Journal of Management, 3(2), 33–36. [UGC-CARE]
    • Sharma, A., Gupta, A., & Bharti, S. K. (2014). Factors determining service quality aspects of banking sector in India (with special reference to Delhi NCR- a pilot study). International Journal of Trade and Commerce, 3(1), 55–62.
    • Tandon, A., Tripathi, V., & Gupta, A. (2014). The transformation of value and evolution of customer experience: an exploration of the typologies, facets and significance. International Journal of Indian Culture and Business Management, 8(4), 425. https://doi.org/10.1504/ijicbm.2014.062479. [ESCI - Web of Science; UGC – CARE; Impact Factor- 1.0]
    • Sharma, A., Bharti, S. K., & Gupta, A. (2014). Customer behavioural nuances in banking sector: A study of Delhi NCR region. Tecnia Journal of Management Studies, 8(1), 63–66.
    • Gupta, A., & Sahu, G. (2013). Factors influencing adoption of relationship marketing practices for overall growth of firm: an ISM-based model validation. International Journal of Electronic Customer Relationship Management, 7(1), 21-44. https://doi.org/10.1504/ijecrm.2013.054074. [ABDC-C; SCOPUS; UGC-CARE]
    • Tandon, A., & Gupta, A. (2013). The orchid: Building sustainable advantages through green hospitality. Asia Pacific Marketing Review, 2(1), 109–116. [UGC-CARE]
    • Gupta, A., & Sahu, G. P. (2012). A literature review and classification of relationship Marketing research. International Journal of Customer Relationship Marketing and Management, 3(1), 56–81. https://doi.org/10.4018/ijcrmm.2012010104. [SCOPUS; UGC-CARE]
    • Gupta, A., & Sharma, A. (2012). Mobile banking: A tool of financial inclusion. EDUCATOR-The FIMT Journal, 2(1), 21–30.
    • Gupta, A., Dubey, A. M., Mishra, M., & Sahu, G. P. (2012). E-Governance in India: Transformation in approach. Uttaranchal Business Review, 1(1), 133–142. https://uu-img.s3.ap-south-1.amazonaws.com/2018/01/01-Dec-2011.pdf. [UGC-CARE]
    • Gupta, A. (2012). Rural retail revolution: The rise of rural market. South Asian Journal of Marketing & Management Research, 1(3), 34–53. http://www.indianjournals.com/IJOR.ASPX?target=ijor:sajmmr&volume=1&issue=3&article=003.
    • Gupta, A. (2011). The impact of negative emotional advertising appeals on cognitive message processing style of Indian consumer with specific focus on FMCG product’s appeals - a study based on survey of housewives of Mathura city, UP. Journal of Commerce and Management Thought, 2(2), 210–220. [UGC-CARE]
    • Gupta, A. (2011). Consumer perception towards shopping experience with malls in Agra city (UP) India-An exploratory study. ACME Journal of Management, 9(6), 40–57.

    Pedagogical Cases and Teaching Material

    • Kumar, J., Dixit, S., Gupta, A., & Dharwal, M. (2024). Positioning the Taboo Product: Pee Buddy (Teaching Case). FIIB Business Review, 13(5), 517-527. https://doi.org/10.1177/23197145231151737. [ABDC-C; SCOPUS; ESCI; UGC CARE; Impact Factor - 2.6] 
    • Kumar, J., Singh, A., & Gupta, A. (2022). Robin hood insurance broking: driving growth with differentiation (Teaching Case). Emerald Emerging Markets Case Studies, 12(1), 1–28. https://doi.org/10.1108/eemcs-10-2021-0325. [SCOPUS]
    • Gupta, A., Kumar, J., Dixit, S., Khan, M. C. R., & Dharwal, M. (2021). Swiggy refurbishes trust: Managing reputation meltdown through public relations (Teaching Case). Vision the Journal of Business Perspective, 25(3), 373–383. https://doi.org/10.1177/09722629211024518. [ABDC-C; ESCI; SCOPUS; UGC-CARE; Impact Factor – 2.8]
    • Kumar, J., Gupta, A., & Dixit, S. (2020). Netflix: SVoD entertainment of next gen (Teaching Case). Emerald Emerging Markets Case Studies, 10(3), 1–36. https://doi.org/10.1108/eemcs-04-2020-0108. [SCOPUS; UGC-CARE]
    • Kumar, J., Gupta, A., Tapar, A. V., & Khan, M. C. R. (2020). EXOS: does the retention of salesforce matter in entrepreneurial start-ups? (Teaching Case). Emerald Emerging Markets Case Studies, 10(3), 1–14. https://doi.org/10.1108/eemcs-03-2020-0085. [SCOPUS; UGC-CARE]

    Publications - Chapters in Scholarly Books

    • Kumar, J., Gupta, A., Dharwal, M., & Govindrajan, H. U. (2024). Savant Electronics Sustainability or Corporate Social Responsibility. In Singh, K., Yadav, J., & Abraham, R. (Eds.) Technology-Driven Evolution of the Corporate Social Responsibility Ecosystem (1st ed., p. 209-242). IGI Global Publishing, USA. https://www.igi-global.com/book/technology-driven-evolution-corporate-social/335103
    • Kumar, J., Dixit, S., Maurya, A., & Gupta, A. (2022). Social media marketing and purchase behavior of millennials: A systematic literature review. In G. Singh, A., Maurya, & R. Goel (Eds.), Integrating New Technologies in International Business: Opportunities and Challenges (1st ed., p. TBA). CRC Press, Routledge, UK. https://www.routledge.com/Integrating-New-Technologies-in-International-Business-Opportunities-and/Singh-Maury a-Goel/p/book/9781771889575
    • Tiwari, S., & Gupta, A. (2021). Does green consumption matters? An insight from emerging market. In P. Tiwari, S. Avikal, A. R. Singh, & Ram M. (Eds.), Sustainability in Industry 4.0: Challenges and Remedies (1st ed., pp. 119–132). CRC Press, Routledge, UK. https://www.routledge.com/Sustainability-in-Industry-40-Challenges-and-Remedies/Avikal-Singh-Ram/p/book/9780367607739
    • Bharti, S. K., Gupta, A., & Tandon, A. (2020). Understanding the impact of the service quality on customer satisfaction and loyalty: Evidence from indian banking industry. In A. Gupta, B. Yadav, & V. Rokade (Eds.), Changing Paradigms in Financial Services Marketing (1st ed., pp. 121–136). Manakin Press Pvt. Ltd., New Delhi. https://manakinpress.com/product/changing-paradigms-in-financial-services-marketing/
    • Gupta, A., Tandon, A., & Barman, D. (2019). Employee engagement – evolution, approaches and perspectives. In N. Sharma, N. S. Chaudhary, & V. K. Singh (Eds.), Management Techniques for Employee Engagement in Contemporary Organizations (1st ed., pp. 1–19). IGI Global Publication, USA. https://doi.org/10.4018/978-1-5225-7799-7.ch001.
    • Tiwari, S., Gupta, A., & Tiwari, P. (2018). Transforming communication -Consumer’s perception towards 4G services: A study on reliance Jio users in Agra region. In R. S. Mishra, V. Mishra, & V. (Eds.), Digital India and Cashless Economy (1st ed., pp. 165–174). Bharti Publications, India. https://www.flipkart.com/digital-india-cashless-economy/p/itmfc4bfruftzmxj
    • Gupta, A., & Tandon, A. (2018). Branding for bottom of pyramid: A case of branded footwear consumer in indian rural setting. In Y. K. Dwivedi, N. P. Rana, E. L. Slade, M. A. Shareef, M. Clement, A. Simintiras, & B. Lal (Eds.), Emerging Markets from a Multidisciplinary Perspective - Challenges, Opportunities and Research Agenda (pp. 255–272). Springer International Publishing AG, Switzerland. https://doi.org/10.1007/978-3-319-75013-2_20
    • Tandon, A., Gupta, A., & Jain, R. (2017). Beyond the metropolitan environ: Understanding the dimensions of mall attractiveness for Indian shoppers in tier II and tier III cities. In Book of Abstracts 2017 IIM Indore-NASMEI Summer Marketing Conference (1st ed., p. 166). Emerald Group Publishing (India).
    • Dwivedi, Y. K., Rana, N. P., Tajvidi, M., Lal, B., Sahu, G. P., & Gupta, A. (2017). Exploring the role of social media in E-Government: An analysis of emerging literature. In ICEGOV ’17: Proceedings of the 10th International Conference on Theory and Practice of Electronic Governance (pp. 97–106). Association for Computing Machinery (ACM), New York, USA. https://doi.org/10.1145/3047273.3047374.
    • Gupta, A. (2017). Management education in competitive era: Emerging issues and challenges. In B. Yadav, A. Thakur & P. Goswami (Eds.), Managing Challenges for Higher Education (pp. 60–67). Horizon Books (A Division of Ignited Minds Edu Tech Pvt. Ltd., New Delhi).
    • Tiwari, S., Gupta, A., & Tiwari, P. (2016). Measuring the effect of service quality on tourist satisfaction with hotel industry in Sagar city of Madhya Pradesh. In S. S. Bhakar, A. Maheshwari, C. Gulati, & S. Rajput (Eds.), Mastering Supply Chain Intricacies for Market Leadership (pp. 135–144). Bharti Publication, New Delhi.
    • Gupta, A. (2015). Corporate governance: Success mantra for businesses in 21st century. In S. P. Srivastava, T. Prusty, & A. Kumar (Eds.), Business Ethics & Corporate Governance in India CSR & Reporting Practices in India (pp. 35–47). Dominant Publishers & Distributors Pvt. Ltd, New Delhi
    • Gupta, A., Jain, M., & Singhai, R. (2015). Management education: A reflection on current status and growth story of india. In Engineering, Management and Medical Association of Sagar, Madhya Pradesh (Ed.), Restructuring Higher and Technical Education (pp. 17–20). Engineering, Management and Medical Association of Sagar, Madhya Pradesh.
    • Kochhar, P., Gupta, A., & Tandon, A. (2015). Analysing technological environment for effective inventory management: A study of semi – organized retail outlets in Uttar Pradesh (India). In G. Goel, T. Nandan, T. Singh, P. Ghosh, & V. Tripathi (Eds.), Advances in Management and Technology: Mapping Strengths with Opportunities (pp. 275–279). McGraw Hill Education, India.
    • Gupta, A., & Sharma, A. (2014). Achieving social impact in health and hygiene through social entrepreneurship. In P. S. Pandian & E. V. Rigin (Eds.), Contemporary Practices in Business Management (pp. 1–22). VHNSN College (Autonomous) Virudhunagar, Tamilnadu, India.
    • Gupta, A., & Yadav, M. (2011). Corporate need corporate governance: Cases from indian market. In R. Srivastava, V. Agarwal, & S. Singh (Eds.), Organization in New Millennium Challenges and Opportunities (pp. 159–164). McMillan Publisher, New Delhi.
    • Gupta, A., Sahu, G. P., & Dwivedi, P. (2011). Ethics in marketing: Need of the hour for fair market practices. In Krishna Institute of Engineering and Technology, Ghaz iabad, India (Ed.), Ethics in Business: In the Era of Cutthroat Competition (pp. 1–9). Krishna Institute of Engineering and Technology, Ghaziabad, India.
    • Gupta, A., & Yadav, M. (2011a). Children’s role in family purchase decision: A study from Indian market. In V. R. Danamaraju, P. Gulia, P. Sihag, & M. Bhati (Eds.), Handbook of Management and Behavioural Science (pp. 261–268). Society of Management and Behavioural Sciences and Wisdom Publication, New Delhi.
    • Gupta, A., & Yadav, M. (2011c). Paradigm shift of the Indian Market-Growth of retail market in India. In R. S. Gulia, O. Singh, & S. Awasthi (Eds.), Handbook of Management and Behavioural Science (pp. 20–28). Society of Management and Behavioural Sciences and Wisdom Publication, New Delhi.
    • Gupta, A., & Singh, R. (2011). Green Marketing-Today’s mantra for success. In P. Verma (Ed.), Global Impact of Indian Management (pp. 330–336). Excel Book Publisher, New Delhi.

    Books Written / Edited / Adapted

    • Gupta, A., & Tewary, T. (Eds.). (2025). Smart Farming for Sustainable and Climate-Resilient Agriculture: Changing Landscapes in the age of Technology. Emerald Publishing, UK. [Forthcoming] 
    • Chawla, G., & Gupta, A. (Eds.). (2024). Internationalization of Higher Education: Exploring Strategic, Structural and Policy Dimensions in Business Education. Palgrave McMillan, Springer Nature Singapore Pte Ltd., Singapore [Forthcoming]
    • Aggarwal, S., & Gupta, A. (Eds.). (2024). Contemporary Cases in Management: Perspectives from Emerging Markets. Routledge Publishing, Taylor and Francis, UK. https://www.routledge.com/Contemporary-Cases-in-Management-Perspectives-from-Emerging-Markets/Aggarwal-Gupta/ p/book /9781032945972 ?srsltid= AfmBOoohy EYVK 6qkhvB 95E5xSNQs4mITzvGjX_PLoLnwCquwK3Nx0gM
    • Gupta, S., Gupta, A., & Kumar, J. (Eds.). (2023). Building Resilience in Global Business During Crisis: An Emerging Market Perspective. Routledge Publishing, Taylor and Francis, UK. https://www.routledge.com/Building-Resilience-in-Global-Business-During-Crisis-Perspectives-from-Emerging-Markets/Gupta-Gupta-Kumar/p/book/97810327198 63.
    • Sharma, R., Shishodia, A., & Gupta, A. (Eds.). (2023). Fostering Sustainable Development in the Age of Technologies. Emerald Publishing, UK. https://www.emerald.com/insight/publication/doi/10.1108/9781837530601.
    • Gupta, A., Gupta, S., & Kumar, J. (Eds.). (2023). Managing and strategizing global business during crisis: Resolve, resilience, return, re-imagination and reform. Routledge Publishing, Taylor and Francis, UK. https://www.routledge.com/Managing-and-Strategising-Global-Business-in-Crisis-Resolve-Resilience/Gupta-Kumar-Gupta/p/book/9781032280431.
    • Dana, L. P., Gautam, O., Gupta, A., & Sharma, N. (Eds.). (2023). Indian SMEs and startups: Growth through innovation and leadership. World Scientific Publishing Co. Pte. Ltd., Singapore. https://doi.org/10.1142/13239.
    • Gupta, A., Tewary, T., & Gopalakrishnan, B. N. (Eds.) (2022). Sustainability in the gig economy: perspectives, challenges and opportunities in industry 4.0. Springer Nature Singapore Pte Ltd. https://link.springer.com/book/9789811684050.
    • Gupta, A., Yadav, B., & Rokade, V. (Eds.)(2020). Changing paradigms in financial services marketing. Manakin Press. https://www.amazon.in/dp/B07WK5VFK7?ref=myi_title_dp

    Research Paper Presentations - International Conferences

    • Verma, S., Kashive, N., & Gupta, A. (2024, September 02–06). Why do Elderly Adults resist mHealth app use? A multi analytic approach using PLS-SEM, NCA and FsQCA [Paper Presentation]. 2024 British Academy of Management Conference organized by Nottingham Business School, Nottingham Trent University, Nottingham, UK. Conference Theme: Achieving transformation for greater good: Societal, organisational, and personal barriers and enablers.
    • Mehra, D., & Gupta, A. (2024, July 01-04). Unveiling the Ethical Landscape: A Review and Future Research Agenda in Influencer Marketing [Paper Presentation]. 2024 Academy of Marketing Conference organized by Cardiff Business School, Cardiff, UK. Conference Theme: Marketing: Fusing Resilience and Power for Public Value – Igniting Marketing’s Social Spirit.
    • Gupta, A., & Gupta, A. (2024, May 24-27). What do we know about gamified customer engagement? Insights from thematic analysis [Paper Presentation]. 2024 American Marketing Association Global Marketing SIG Conference in association with University of Verona, Verona, Italy. Conference Theme: Global Marketing Strategies with Sustainability as Growth Driver.
    • Khanna, P., Sehgal, R., Gupta, A., & Mohan Dubey, A. (2023, December 17-18). Pursuit of leisure: adoption of over the top (OTT) among young Indian homemakers [Paper Presentation]. International Conference on Digital Transformations (ICODO) 2023 Organized by Centre for Digital Transformation at Indian Institute of Management (IIM), Ahmedabad, Gujrat. Conference Theme: Responsible Artificial Intelligence.
    • Mehra, D., & Gupta, A. (2023, December 15-16). Adoption of Augmented Reality Marketing: A Literature Review using TCCM Framework [Paper Presentation]. FORE International Marketing Conference 2023 Organized by FORE School of Management (FSM), New Delhi, India. Conference Theme: Marketing for Sustainability: Transformation Through Innovation and Technology.
    • Chawla, G., Gupta, A., & Bathla, A. (2023, December 13-15). Internationalization of Higher Education Institutions: A review of the strategic, structural, policy dimensions and challenges [Paper Presentation]. 14th Annual International Research Conference (SIMSARC’23) Organized by Symbiosis Institute of Management Studies (SIMS), Pune, Maharashtra, India in Association with the University of Sydney, Australia. Conference Theme: “Securing the Future Through Sustainability, Health, Education and Technology,”.
    • Chandra, S., Gupta, A., Kumar, J., & Gupta, A. (2023, December 01). Air India: A Consumer Centric Strategy? [Case Study Presentation]. 13th International Conference on Management Cases (ICMC) Conference Organized by Birla Institute of Management Technology (BIMTECH), Greater Noida, Uttar Pradesh in Association with MUMA College of Business, University of South Florida, USA and University of Eastern Finland, Finland from 30th Nov – 02 Dec 2023., Noida, Uttar Pradesh, Greater Noida, India.
    • Gupta, A., Kumar, J., & Dongre, M. (2023, September 1-2). Reversing journey from bigger to a niche market: Refu engineering pvt ltd [Case Study Presentation]. IEM-UEM International Case Conference, 2023 (IUICC-2023), organized by Department of Management, Institute of Engineering & Management and University of Engineering & Management Kolkata & Jaipur. Conference Theme: Redefining Business Practices. [Best Case Study Award]
    • Gupta, A., & Gupta, A. (2023, July 20-23). Gamification of customer engagement: A systematic literature review and future research agenda [Paper Presentation]. 2023 Global Marketing Conference (GMC), Seoul, Republic of Korea Organized by Global Alliance of Marketing & Management Associations (GAMMA) in Association with American Marketing Association, European Marketing Academy, Australian & New Zealand Marketing Academy, Japan Society of Marketing and Distribution, Korean Scholars of Marketing Science Conference Theme:  Marketing & Management Transformation in the Challenging Digital Environment, South Korea.
    • Kumar, L., & Gupta, A. (2023, May 19-22). AI-enabled chatbot in services: A review, synthesis and future research directions [Paper Presentation]. 19th AGBA World Congress Organized in Association with Academy for Global Business Advancement, USA at Movenpick Grand Al-Bustan Hotel, Dubai, UAE Conference Theme:  Business and Entrepreneurship Development in a Globalized and Digitalized Era, United Arab Emirates.
    • Oza, P., Verma, S., & Gupta, A. (2023, April 10-14). Financial inclusion in emerging economies: Mapping the literature using bibliometric analysis [Paper Presentation]. International Conference on Technology, Inclusion, Entrepreneurship and Sustainability, Vivekanand Education Society’s Institute of Management Studies and Research, Mumbai, Maharashtra, India.
    • Chouhan, S., Akhter, A., & Gupta, A. (2023, February 11-12). Examining critical success factors of gamification in digital banking services: Using analytic hierarchy process (AHP) approach [Paper Presentation]. AICTE Sponsored 14th International Conference in Association with Association of International Business & Professional Management, Indonesia Organized by Prestige Institute of Management, Gwalior, Madhya Pradesh, India.  Conference Theme:  Industry 4.0: Optimizing Operations and Shaping the Future of Business, India.
    • Gupta, A., & Kumar, J. (2022, May 13-14). The impact advertising and online consumer reviews on buying behaviour [Paper Presentation]. 4th International Conference on Operations Management (ICOM 2022) Organized by ICFAI Business School, Hyderabad, India Conference Theme: Digitalization:  a New Age of Business Innovation & Decision Making, Hyderabad, India.
    • Kumar, J., Gupta, A., & Srivastava, A. K. (2021, April 23–24). Factors impacting customer loyalty towards online travel and hospitality [Paper Presentation]. 1st IIM Bodhgaya Management Conference 2021, Conference Theme: Post COVID Management Strategies: Recovery, Resilience & Adaptation, organized by Indian Institute of Management, Bodh Gaya, Bihar, India.
    • Bhattacharya, S., Sharma, R. P., & Gupta, A. (2021, March 6). Understanding ‘Consumer perceptions of the ethics of online retailers’ (CPEOR): A confirmatory factor analysis approach [Paper Presentation]. International Conference on Advances in Business Analytics (IC-ABA) in collaboration with Infinite Sum Modelling, USA, organized by Jaipuria Institute of Management, Noida, Uttar Pradesh, India.
    • Kumar, J., Singh, A., Gupta, A., & Gupta, S. (2020, December 10–11). Robin hood insurance broking: Driving growth with differentiation [Paper Presentation]. 4th International Conference of Marketing, Strategy & Policy, Conference Theme: Building Resilient Business Models, Organised by Newcastle University Business School, London, UK.
    • Mishra, V., Gupta, A., Kumar, J., & Shyam, H. S. (2020, December 7–9). Consumer intentions to buy counterfeit products [Paper Presentation]. 4th International Conference on Marketing, Technology, and Society, Conference Theme: Marketing, Technology, and Society, Organised by Indian Institute of Management, Kozhikode, Kerala, India.
    • Tewari, T., Gupta, A., Kumar, J., & Mishra, V. (2020, January 17–18). Purchase intention of organic cosmetics by young working women [Paper Presentation]. 4th International Conference on Marketing Challenges in Emerging Markets (MCEM-2020), Conference Theme: Marketing Challenges in Emerging Markets, organized by, Institute of Management Technology, Hyderabad, India.
    • Chouhan, S., Gupta, A., Singh, A., & Chauhan, R. (2020, January 9–11). State of art business Eco-System: A literature review using classification approach [Paper Presentation]. 13th International Conference on Marketing, MARCON 2020, Conference Theme: Marketing Ecosystem and Innovations – India and the Globe, organized by Indus Business Academy, Bangalore, India.
    • Chauhan, S., Akhtar, A., & Gupta, A. (2020, January 3–6). Customer experience in digital banking era: Conceptual development, research approaches, and future directions [Paper Presentation]. 8th AIM–AMA Sheth Foundation Doctoral Consortium and Conference, Conference Theme: Innovating Customer Experiences in the Digital Age, Organized by Birla Institute of Management and Technology (BIMTECH), Greater Noida, Uttar Pradesh, India.
    • Kumar, A., Gupta, A., Mishra, V., & Kumar, J. (2019, November 15–16). An exploratory study on shoppers’ motivation in visiting shopping mall [Paper Presentation]. 8th ICFAI Conference on Marketing & Business Strategy 2019, Conference Theme: Branding & Strategic Brand Management: Then, Now and Hereafter, organized by ICFAI Business School, Hyderabad, India.
    • Kumar, A., & Gupta, A. (2019, October 19–20). Sensorial strategies and Indian ayurveda health [Paper Presentation]. International Conference on Ayurveda, Conference Theme: Research in Ayurveda, organized by Dr. D. Y. Patil College of Ayurveda and Research Centre, Pune and International Academy of Ayurveda, Pune, India.
    • Rajpal, P., Gupta, A., Maheshwari, P., & Shanker, R. (2019, August 30–31). Drivers of customer Co-Creation in online brand communities: An Indian perspective [Paper Presentation]. 3rd Annual Conference of Aston India Centre for Applied Research, Conference Theme: Managing in the Rapidly Changing Indian Context, organized by Aston India Centre for Applied Research (AICAR), Aston Business School, Aston University, Birmingham, B4 7ET, United Kingdom.
    • Gupta, A., M., Kumar, J., Khan, M. C. R., & Sharma, D. (2019, July 2–4). Understanding the impact of services quality in e-banking: Evidence from Indian public banks [Paper Presentation]. 16th Annual World Congress, Conference Theme: Business and Entrepreneurship Development in Globalized and Digital Era, organized by Academy for Global Business Advancement (AGBA) in association with Indian Institute of Management Rohtak, Millikin University Decatur, Illinois, USA, GIFT Society, New Delhi, India.
    • Rajpal, P., Gupta, A., & Shanker, R. (2018, November 30–December 1). Customer engagement with online brand communities: An opinion-based outlook [Paper Presentation]. International Conference on Operations Management (ICOM) 2018, Conference Theme: Achieving Operational Excellence through Academic- Industry Interface, organized by ICFAI Business School, Hyderabad, India.
    • Gupta, A., & Singh, R. K. (2018, February 23–24). Investigating the effects of service quality on hotel visitor’s satisfaction: Insights from Semi-Urban city of Madhya Pradesh [Paper Presentation]. BSSS International Conference 2018, Conference Theme: The Canvas of International Business: Opportunities and Challenges, organized by Bhopal School of Social Sciences, Bhopal, Madhya Pradesh, India.
    • Tandon, A., Gupta, A., & Jain, R. (2017, July 27–29). Beyond the metropolitan environ: Understanding the dimensions of mall attractiveness for Indian shoppers in tier II and tier III cities [Paper Presentation]. 2017 IIM Indore-NASMEI Summer Marketing Conference, Conference Theme: Creating Customer Value, jointly organized by Indian Institute of Management Indore and North American Society of Marketing Education, India, Indore, Madhya Pradesh, India.
    • Dwivedi, Y., Rana, N., Tajvidi, M., Lal, B., Sahu, G. P., & Gupta, A. (2017, March 7–9). Exploring the role of social media in E-Government: An analysis of emerging literature [Paper Presentation]. 10th International Conference on Theory and Practice of Electronic Governance, Conference Theme: Building Knowledge Societies: from Digital Government to Digital Empowerment, jointly organized by International Congress of E-government (ICEG) and United Nations University Operating Unit on Policy-Driven Electronic Governance (UNU-EGOV), Portugal, New Delhi, India.
    • Gupta, A. (2014, July 5–6). Establishing linkages between relationship marketing dimensions and firm performance: An ISM based model validation [Paper Presentation]. International Conference on Innovative Technologies Driven by Multidisciplinary Research, jointly organized by Jabalpur Management Association and Global Journal of Multidisciplinary Research, Jabalpur, Madhya Pradesh, India.
    • Gupta, A., & Gupta, S. (2014, January 10–11). The effect of security, trust, and privacy concerns in information sharing: An exploratory study on Facebook [Paper Presentation]. International Conference on social media for Business, organized by Indian Institute of Management, Raipur, Chhattisgarh, India.
    • Sharma, A., Gupta, A., & Duggal, B. (2013, February 2–3). Social entrepreneurship: An innovative way to empower untouchable and women (a case of Sulabh Sauchalaya in India) [Paper Presentation]. International Conference on Innovative Ways of Managing Business in the Post Globalised Era organized by Bharati Vidyapeeth’s Institute of Management & Research, New Delhi, India.
    • Tandon, A., Gupta, A., & Chandel, A. (2012, November 2). The orchid: Building sustainable advantages through green hospitality [Paper Presentation]. Amity Conference on Management Cases, organized by Amity Business School, Amity University, Lucknow, Uttar Pradesh, India.
    • Gupta, A. (2012, January 1–4). Management education in a changing world: Emerging issues & challenges [Paper Presentation]. AIMS - International Conference on Management organized by AIMS-International in association with FLAME University, Pune, Maharashtra, India.
    • Gupta, A., Sharma, A., & Gaur, A. (2011, October 14–16). E-Banking practices and youth in India [Paper Presentation]. Jaipuria Annual Management Conference Organized by Jaipuria Institute of Management, Noida, Uttar Pradesh, India.
    • Gupta, A., & Yadav, M. (2011, November 14–15). Corporate need corporate governance: Cases from Indian market [Paper Presentation]. International Conference on Organization in New Millennium Challenges and Opportunities organized by Ajay Kumar Garg Institute of Management, Ghaziabad, India.
    • Gupta, A., & Yadav, M. (2011, July 24). Children’s role in family purchase decision: A study from Indian market [Paper Presentation]. International Conference on Management and Computing Science organized by Society of Management and Behavioural Sciences, Jodhpur, Rajasthan, India.
    • Gupta, A., & Singh, R. (2011, June 28–30). Changing face of Indian education: A study from Indian education service sector [Paper Presentation]. Tenth International Conference on Operations and Quantitative Management organized by AIMS-International in association with Symbiosis Institute of Operations Management, Nashik, India.
    • Gupta, A., & Yadav, M. (2011, June 4–5). Paradigm shift of the Indian Market-Growth of retail market in India [Paper Presentation]. International Conference on Management and Computing Science organized by Society of Management and Behavioural Sciences, Jodhpur, Rajasthan, India.
    • Gupta, A., & Singh, R. (2011, April 26–28). Green Marketing-Today’s mantra for success [Paper Presentation]. International Conference on Global Impact of Indian Management organized by Oxford College of Engineering, Bangalore, India.
    • Gupta, A., & Yadav, M. (2011, March 3–4). Impact of corporate image on customer happiness & loyalty [Paper Presentation]. International Conference on Happiness and Well Being: Role of Management Education organized by Hindustan Institute of Management & Computer Studies, Mathura, Uttar Pradesh, India.

    Research Paper Presentations - National Conferences

    • Kumar, J., Gupta, A., & Gupta, M. (2024, March 19). Savant Electronics: Achieving Corporate Sustainability through Corporate Social Responsibility (Case Study) [Paper Presentation]. National Case Study Conference (NCSC) 2024 organized by Department of Management Studies, Panipat Institute of Engineering and Technology, Panipat, Haryana. 
    • Gupta, A. (2022, April 22–23). Indian luxury goods consumption during post pandemic time [Paper Presentation]. 17th National Conference of Uttar Pradesh – Uttarakhand Economic Association hosted by Sharda Business School, Sharda University, Greater Noida, Uttar Pradesh, India Conference Theme: India @75: An Assessment of Development Challenges in the light of Covid-19, Noida, Uttar Pradesh, India.
    • Singh, R. K., & Gupta, A. (2018, February 24–25). Role of agriculture in Indian economy development: A retrospection [Paper Presentation]. National Conference on Agriculture Growth in India: Opportunities and Challenges, organized by XVII Annual Conference of Madhya Pradesh Economic Association (MPEA), Department of Economics, Dr. Hari Singh Gour Central University, Sponsored by UGC and ICSSR, Sagar, Madhya Pradesh, India.
    • Singh, R. K., & Gupta, A. (2018a, February 23–24). Strategies for managing global health issues: A retrospection into India health eco-system [Paper Presentation]. National Conference on Recent Advancement in Developing India, organized by Engineering, Management & Medical Association of Sagar in Association with SAM college of Engineering, Raisen Road, Bhopal, India.
    • Tiwari, S., Gupta, A., & Tiwari, P. (2018, February 3). Transforming communication-consumer’s perception towards 4G services: A study on reliance Jio users in Agra region [Paper Presentation]. National Conference on Efficient Implementation of Digital and Cashless Transactions, organized by Deen Dayal Upadhyay Kaushal Kendra, Rajiv Gandhi South Campus, Banaras Hindu University, Varanasi, Uttar Pradesh, India.
    • Gupta, A. (2017, March 27–28). Demonetization and cashless economy transactions: Lessons from mobile wallet firms in India [Paper Presentation]. National Conference on Demonetization and Uprooting Parallel Economy, organized by Department of Commerce, Dr. Hari Singh Gour Central University, Sponsored by ICSSR, New Delhi, Sagar, Madhya Pradesh, India.
    • Gupta, A. (2017, March 19–20). Identifying critical successful factors for empowering youth as a change agent in society [Paper Presentation]. National Conference on Youth Empowerment through Skill and Education for Nation Development, organized by Engineering Management & Medical Association of India, Sagar, Madhya Pradesh at Infinity Management and Engineering College, Sagar, Madhya Pradesh, India.
    • Gupta, A., & Kumar, A. (2017, February 25–26). Current scenario and future potential of Start-Ups: A growing part of Indian Eco-System [Paper Presentation]. National Conference on Emerging Paradigms for Managing Start-Ups, organized by Department of Business Management, Dr. Hari Singh Gour Central University, Sagar, Madhya Pradesh, India.
    • Gupta, A. (2016, May 7). BRICS nations: Emergence and transformation of world economies [Paper Presentation]. National Conference on Role of Emerging Economic Association in International Relations & Financial Management: Contemporary Issues & Challenges, organized by Faculty of Management, Commerce and Economics, Swami Vivekanand University, Sagar, Madhya Pradesh, and Sponsored by Indian Accounting Association, Sagar Chapter, Madhya Pradesh, India.
    • Gupta, A., Jain, M., & Singhai, R. (2015, December 18–19). Management education: A reflection on current status and growth story of India [Paper Presentation]. National Conference on Restructuring Higher Education and Technical Education, organized by Engineering Management & Medical Association of India, Sagar, Madhya Pradesh at Govt. Autonomous Girls PG College of Excellence, Sagar, Madhya Pradesh.
    • Gupta, A., & Tiwari, S. K. (2015, March 21–22). Measuring effect of E-Service quality on customer satisfaction in E-Tailing services- a study in Mathura region of Uttar Pradesh (India) [Paper Presentation]. National Conference on E-Buzz: The X-Factor, organized by Department of Business Management GLA University, Mathura, Uttar Pradesh, India.
    • Yadav, B., & Gupta, A. (2014, December 13). Emerging new trends in life insurance industry in India [Paper Presentation]. National Conference on Emerging Trends in area of Management and Accounting, organized by Babulal Tarabai Institute of Research and Technology, Sagar, MP (India) in association with Indian Accounting Association, Sagar, Madhya Pradesh, India.
    • Gupta, A., & Sharma, A. (2013, February 15–16). Vocational education for inclusive growth of our nation [Paper Presentation]. National Conference on Education for the Nation Development, organized by Tecnia Institute of Advance Studies, New Delhi, India.
    • Gupta, A. (2012, October 20). Rural retailing: A growth story of Indian market [Paper Presentation]. National Conference on Heuristic Approach of Marketing in Developing Economy, organized by Tecnia Institute of Advance Studies, New Delhi, India.
    • Gupta, A., & Sharma, A. (2012, April 21). Social media: Issues and challenges [Paper Presentation]. National Conference on Internet Computing & Communications: Contemporary Issues, Enhancement, Future Aspects, organized by Tecnia Institute of Advance Studies, New Delhi, India.
    • Gupta, A., & Chandra, R. (2012, April 18). Social and legal implications of tobacco products: An Indian perspective [Paper Presentation]. National Conference on Change Management and Transformation, organized by School of Management Studies, Motilal Nehru National Institute of Technology, Allahabad, Uttar Pradesh, India.
    • Gupta, A., & Chandra, R. (2012, April 14–15). Factors influencing the acceptance level of life insurance consumption [Paper Presentation]. National Conference on Innovative Management Practices in Banking and Insurance Sector- A Global Perspective, organized by Faculty of Commerce, Banaras Hindu University, Varanasi, Uttar Pradesh, India.
    • Gupta, A. (2012, April 13). Adoption of e-banking practices: A study in Indian banking sector [Paper Presentation]. National Conference on Business Restructuring: Creating Values in Global Era, organized by United Institute of Management, Allahabad, Uttar Pradesh, India.
    • Gupta, A. (2012, March 31). Social entrepreneurship in India: An emerging scenario in India (a case study of PRADAN & NIDAN) [Paper Presentation]. National Conference on Dynamics of Social Entrepreneurship, organized by Tecnia Institute of Management, New Delhi, India.
    • Gupta, A., & Sahu, G. P. (2012, March 17). Factors influencing usage of relationship marketing practices for overall growth of the firm: A study in Indian service sector [Paper Presentation]. National Conference on 3rd National Research Paper Presentation Competition, organized by Bharati Vidyapeeth’s Institute of Management & Research, New Delhi, India.
    • Gupta, A., & Gaur, A. (2012, January 21–22). Green management practices as competitive strategy: Innovations, globalization and social entrepreneurship [Paper Presentation]. National Conference on Green Management Practices as Competitive Strategy: Innovations, Globalization and Policies, organized by Bharati Vidyapeeth’s Institute of Management & Research, New Delhi, India.
    • Gupta, A., & Tandon, A. (2011, September 27). Co-creating experiential value: A case of Indian retail scenario [Paper Presentation]. National Conference on Marketing: The Evolving Trend organized by School of Management Studies, Motilal Nehru National Institute of Technology, Allahabad, Uttar Pradesh, India.
    • Gupta, A., Dwivedi, P., & Sahu, G. P. (2011, September 17). Ethics in marketing: Need of the hour for fair market practices [Paper Presentation]. National Conference on Ethics in Business: Mantra of Cut-Throat Competition, organized by Krishna Institute of Engineering & Technology, Ghaziabad, Uttar Pradesh, India.
    • Gupta, A., & Yadav, M. (2011, March 26). Viral marketing – a modern marketing approach in 21st century [Paper Presentation]. National Conference on Contemporary Issues in Marketing and Intellectual Property Rights, organized by Guru Gobind Singh Indraprastha University School of Management Studies, New Delhi, India.
    • Gupta, A., & Srivastava, S. (2011, February 20). Corporate governance – success mantra in 21st century businesses [Paper Presentation]. National Conference on Management of Innovation in Business & Technology: New Strides, organized by School of Management Sciences, Varanasi, Uttar Pradesh, India.

    Professional / Academic Affiliations

    Externally Funded Research Grants and Sponsored Research Projects

    • Principal Investigator (PI) for the project titled “Smart Farming for Achieving Sustainable and Climate Resilient Agriculture: A Study on Small and Medium land holding Farmers in North India”, sponsored by Indian Council of Social Science Research (ICSSR), Ministry of Education, Government of India, March 2023, Funding: INR 12,50, 000 (USD 15240 Approx).
    • Principal Investigator (PI) for the project titled “Comprehensive Study Regarding Impact on the Agarbatti (incense) Industry of the Restrictions Imposed on the Import of the Agarbatti (incense)”, sponsored by Khadi and Village Industries Commission (KVIC), Ministry of Micro, Small & Medium Enterprises, Government of India, September 2022, Funding: INR 12,50, 000 (USD 15240 Approx).
    • Co-Principal Investigator (Co-PI) for the project titled “Internationalization of Indian Higher Education Institutions (HEIs): Identification of the Strategic, Structural and Policy Dimensions, Challenges, and Solutions for Management Institutions”, sponsored by Indian Council of Social Science Research (ICSSR), Government of India, March 2022, Funding: INR 3,50, 000 (USD 4600 Approx).

    Membership of Professional Bodies

    • American Marketing Association, USA 
    • Association of Indian Management Scholars (AIMS) International, India
    • Centre for Education Growth and Research (India)
    • Emerging Market Society (EMS), USA
    • Indian Academy of Management (INDAM), India

    Ad-Hoc Reviewer for Journals

    • Benchmarking- An International Journal, Emerald Publishing.
    • Journal of Retailing and Consumer Services, Elsevier. 
    • Behaviour and Information Technology, Taylor & Francis. 

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