Cells

Markinos, The Market Research Cell

The luring visuals, The Targeted schemes, The Packaging, The catchy Tag-lines, is born out of consumer behavior pattern. Is there is a root cause to every effect they say, like there is research behind every Marketing decision that a company pursues.
Market Research forms an essential prerequisite to forming creative marketing plans. In today’s age where people are spoilt for choices, it requires an aspiring marketeer to be a smart researcher, being abreast with techniques that make their marketing plan stand out from the rest.

Activities of Markinos, The Marketing research cell:

• National Level B-school competition
• Conducting Guest lectures and workshops
• Marketing Summit during Vivaan
• Knowledge transfer
• Live projects
• Annual Publication

Coordinators